Creative Director

Overview

The University of Colorado Boulder's Division of Employee Health & Well-Being (EHWB) seeks a Creative Director to lead brand strategy and integrated communication efforts. This limited-term role, not expected to exceed one year, oversees five units catering to diverse and often vulnerable employee groups through a unified divisional identity. The Creative Director is responsible for translating complex and sensitive priorities into clear, emotionally engaging communications while establishing brand architecture, messaging frameworks, and campaign strategies to foster inclusivity and sustained employee impact.

Role Responsibilities

• Guide the development and management of EHWB’s brand platform, visual identity, and sub-brand structures across its five units (OVA, FSAP, CALM Center, WorkWell, ADA & Compliance).
• Define the tone, messaging, and visual style to embody the division’s focus on inclusive care and empowerment.
• Ensure strategic creative leadership for all communications, maintaining consistency and brand integrity.
• Construct governance frameworks to support consistent branding across internal teams and external collaborators.
• Design and direct proactive, integrated communications campaigns across digital, social, print, email, and experiential platforms addressing multi-audience program priorities.
• Develop audience segmentation strategies by collaborating with unit leaders to understand employee demographics and needs.
• Oversee campaign sequencing, channel selection, and timing to maximize impact and alignment.
• Supervise creation and artistic direction for recurring and campaign-specific communication materials, maintaining quality whether produced internally or by external vendors.
• Establish clear production protocols, review processes, and quality standards in hybrid production environments.
• Develop and manage a proactive communications calendar shifting from reactive output to planned campaign models.
• Implement batching, revision, and approval workflows ensuring consistent high-quality productions across initiatives.
• Define and monitor performance metrics such as reach, engagement, conversion, and audience growth; analyze campaign outcomes to guide future strategies.
• Collaborate with analytics teams to translate data into recommendations for optimizing communications.
• Advise EHWB unit heads and senior leadership on brand positioning, messaging, and communications strategy.
• Coordinate with related teams including Strategic Relations and Communications, web, IT, and others, potentially expanding creative leadership within the Operations Division.

Qualifications

• Bachelor’s degree in graphic design, visual communication, marketing, advertising, communications, or a similar field.
• At least six years of professional experience in creative direction, brand strategy, or integrated marketing communications within professional organizations, higher education, public agencies, or comparable sectors.
• Proven expertise in developing brand systems and visual identity across diverse audiences or organizational units.
• Demonstrated success in planning and executing integrated, multi-channel communications campaigns with measurable results.
• Experience advising senior leadership on brand and communications strategy.
• Advanced skills in brand system creation, messaging architecture, and sub-brand expansion.
• Ability to transform complex and sensitive topics into clear, emotionally impactful communications with cultural competency.
• Strong creative instincts with aptitude for maintaining brand consistency across platforms.
• Deep understanding of multi-channel communication strategies, including digital, social media, email, print, experiential, and web.
• Expertise in campaign management from conception to execution, including segmentation, channel selection, and scheduling.
• Familiarity with paid media strategies and performance analytics.
• Excellent project management, communication, and leadership skills to guide teams and interface with executives effectively.
• Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere) and Figma or similar design software.

Preferred Experience

• Familiarity with Microsoft Office, Salesforce, Zoom, Teams, LinkedIn.
• Experience in nonprofit or higher education settings.
• Background in liberal arts, fine arts, STEM education, academic research, libraries, or archives.
• Certification such as Certified Fund Raising Executive (CFRE).

Additional Details

This position is limited term, with a maximum duration of one year. The salary ranges from $99,700 to $125,000 annually.

The University offers comprehensive benefits including medical, dental, retirement, tuition assistance for employees and dependents, local transit ECO Pass, and access to outdoor recreational activities. The institution promotes a diverse, inclusive work environment and welcomes applicants from all backgrounds, including protected veterans and individuals with disabilities.

Application Instructions

Applicants should submit a current resume and a cover letter detailing alignment with the role's qualifications and responsibilities by July 13, 2026. References may be requested. Age-identifying information may be redacted from applications as per Colorado law.