Creative Director

Company Overview

Sesame envisions a future where computers interact naturally with humans through sight, sound, and collaborative capabilities. Their goal is to design an innovative computer that integrates voice agents into everyday life. The team includes founders and leaders with backgrounds at Oculus, Ubiquity6, Meta, Google, and Apple, combining hardware and software expertise to revolutionize computing experiences.

Role Summary

The Creative Director position offers a unique chance to define Sesame's brand identity across visual, sonic, and experiential dimensions. As the inaugural creative lead, you will contribute both as a hands-on creator and as a leader who elevates the entire creative output. You will work on diverse projects ranging from launching films and App Store assets to cultural collaborations and experiential events, ensuring brand consistency across all touchpoints. This role requires conceptual creativity, execution skills, and the ability to manage internal and external creative resources.

Key Responsibilities

• Lead creative direction through all marketing channels, including campaigns, editorial content, social media, experiential activations, paid promotions, and web presence.
• Directly create concepts, write copy, and art direct projects while maintaining high standards for all creative work.
• Establish and manage a small in-house content studio with internal creatives and freelancers, maintaining efficient workflows and consistent high-quality output.
• Oversee external agencies and production collaborators from initial concept through delivery.
• Develop and manage brand partnerships that enhance Sesame's cultural relevance and world-building.
• Collaborate closely with Product and Industrial Design teams to unify the creative vision across software, hardware, and other platforms.
• Work alongside brand and product marketing to craft campaigns and content that engage users and resonate culturally.

Qualifications

• At least eight years of creative experience with consumer brands, supporting an impressive portfolio showcasing skill, taste, and versatility across editorial, campaign, social media, and experiential projects.
• Direct involvement in writing, art directing, or editing work you have personally executed.
• Proven experience managing external agencies, production partners, or freelance creatives.
• Background in an in-house role at a consumer brand (agency experience is acceptable if supplemented with in-house experience).
• Comfortable collaborating with product teams and growth marketers.
• Located in or willing to relocate to San Francisco or New York, with NYC candidates open to travel to San Francisco as needed.

Preferred Skills and Experiences

• Management experience running or building an internal creative or content team.
• Proficiency with paid-channel advertising strategies, including paid social and app install campaigns, and iterative optimization using performance data.
• Experience with brand collaborations and cultural partnerships.
• Background in premium sectors such as fashion, luxury, publishing, or culture-forward direct-to-consumer brands, combined with startup agility.
• Experience launching new brands or products from the ground up.
• Familiarity with both software and hardware product marketing.

Diversity & Inclusion

Sesame is dedicated to fostering a workplace that values, respects, and empowers all individuals. The company encourages applications from diverse populations concerning race, gender, identity, orientation, ability, and more. Reasonable accommodations for applicants with disabilities are available upon request.

Employee Benefits

• Employer contributes up to 3.5% of compensation to 401(k).
• Full coverage for health, vision, and dental insurance for employees and their dependents.
• Unlimited paid time off and sick leave.
• Flexible spending account with up to $1,650 annual matching by employer.
• Access to an Employee Assistance Program for support.
• Opportunity to participate in company's success with stock options.

Compensation

The expected salary range for this full-time position is $200,000 to $280,000 annually.