Creative Copywriter

Overview

Dar wa Emaar is seeking a Creative Copywriter to craft engaging and persuasive content primarily for residential real estate projects. This role involves producing a variety of written materials, collaborating across multiple departments, and ensuring message consistency tailored to diverse audiences.

Key Responsibilities

• Develop compelling and persuasive copy for campaign materials including advertisements, brochures, flyers, and sales collateral related to residential projects.
• Create engaging website content, landing pages, project narratives, and property listings to attract and inform potential buyers.
• Write scripts for promotional videos, motion graphics, and other multimedia presentations.
• Compose press releases, newsletters, customer communications, and formal corporate announcements.
• Work collaboratively with Marketing, Sales, Customer Experience, and Design teams to design integrated marketing campaigns.
• Research market trends, customer behavior, and competitor messaging to generate relevant and impactful content.
• Support new project launches by crafting compelling storytelling and defining clear campaign messaging.
• Contribute to employer branding and internal communications as needed.
• Ensure consistent messaging across all channels while customizing content for targeted audience segments.
• Juggle multiple content projects efficiently to meet deadlines.

Qualifications

• A bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related discipline is required.

Experience

• Between three to five years in a copywriting, content writing, or similar position.
• Preferred background in real estate, property development, construction, hospitality, or lifestyle sectors.