Corporate Brand Manager

About the Role

We are seeking a skilled Corporate Brand Manager to lead the development and execution of corporate branding strategies in alignment with our organization’s vision and growth objectives. This position involves managing brand positioning, identity, reputation, and governance across multiple channels and stakeholder groups, ensuring a uniform and unique corporate image on a global scale.

Key Responsibilities

• Design and implement comprehensive corporate brand strategies that support the organization's vision, market stance, reputation goals, and sustainable growth.
• Define and uphold the corporate brand's value proposition, messaging framework, visual identity, personality, tone, and storytelling across all platforms.
• Coordinate with departments including Marketing, Communications, PR, Digital, Investor Relations, HR, Sales, Legal, Sustainability, Strategy, and Leadership to align brand efforts.
• Set and track KPIs such as brand awareness, engagement, sentiment, share of voice, digital metrics, campaign impact, and overall brand equity.
• Conduct ongoing brand audits, market and competitor research, audience segmentation, perception analysis, and brand health evaluations.
• Create and enforce messaging frameworks for consistent communication both internally and externally.
• Manage brand visual assets and guidelines, including templates, presentations, digital and printed materials, signage, and event branding.
• Establish brand governance protocols covering usage rules, typography, color palettes, imagery selection, tone, digital interfaces, and co-branding standards.
• Lead the execution of corporate brand campaigns through digital channels, social media, events, PR, content, advertising, and stakeholder communications.
• Develop communication materials such as corporate profiles, leadership briefings, annual reports, brochures, websites, speeches, and stakeholder updates.
• Assist senior leadership with personal brand alignment, thought leadership, keynote presentations, and high-profile corporate communication.
• Oversee corporate reputation initiatives encompassing sustainability, CSR, employer branding, community engagement, and organizational values integration.
• Monitor media coverage, social media sentiment, stakeholder opinions, industry trends, competitor positioning, and potential risks to reputation.
• Formulate crisis communication and brand response strategies in collaboration with Corporate Affairs, PR, Legal, Risk, and Executive teams.
• Manage relationships and deliverables with external creative, PR, advertising, digital agencies, production partners, designers, photographers, and content creators.
• Ensure all agency outputs comply with corporate brand standards, quality expectations, deadlines, budgets, and strategic goals.
• Lead brand architecture efforts involving master brands, sub-brands, product lines, business units, acquisitions, partnerships, and co-branding ventures.
• Support business transformations including mergers, acquisitions, market entries, and new launches through brand integration, naming, positioning, identity development, and communication planning.
• Drive digital transformation in brand management leveraging AI-driven content creation, sentiment analysis, automated monitoring, personalization, predictive analytics, generative design, and marketing technologies.
• Utilize advanced tools such as Adobe Creative Cloud, Figma, Canva, Microsoft 365, PowerPoint, Adobe Analytics, Google Analytics, social media management, CRM, CMS, Power BI, Tableau, and brand management platforms.
• Administer budgets related to creative development, campaigns, research, agency services, digital initiatives, events, content, assets, and strategic projects.
• Ensure compliance with UAE laws governing advertising, communications, intellectual property, consumer protection, data privacy, and corporate governance.
• Develop frameworks and dashboards to measure brand performance, return on investment, audience engagement, reputation, and commercial outcomes.
• Prepare and deliver detailed reports and presentations to senior leadership on brand health, reputation, campaign performance, market insights, and strategic recommendations.
• Lead and mentor brand managers, creatives, content experts, and communications teams, promoting innovation, strategic thinking, collaboration, consistency, and continuous advancement.

Candidate Profile

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Advertising, Brand Management, or a related field.
• Master’s degree (MBA or related) in Business, Marketing, Communications, Brand Strategy, or similar fields is highly preferred.
• Professional certifications in brand management, marketing, digital marketing, communications, or PR advantageous.
• Minimum five years’ experience in brand management, marketing, corporate affairs, communications, or related areas.
• At least two years overseeing corporate brand programs, integrated campaigns, brand identity projects, or cross-functional creative teams is preferred.
• In-depth knowledge of corporate brand strategies, positioning, identity systems, reputation management, stakeholder engagement, digital marketing, and brand performance measurement.
• Proficient with Adobe Creative Cloud, Figma, Canva, Microsoft Office Suite, Adobe Analytics, Google Analytics, social media tools, CRM, CMS, Power BI, Tableau, and brand platforms.
• Experience or familiarity with AI-powered content creation, generative design, predictive analytics, automated brand monitoring, sentiment analysis, personalization, and intelligent marketing technologies is a significant plus.
• Excellent strategic thinking, creativity, analytical skills, communication, presentation, stakeholder management, project management, organization, and problem-solving capabilities.
• Ability to integrate business strategy into compelling brand positioning, narratives, campaigns, visuals, and stakeholder experiences.
• Knowledge of corporate reputation management, crisis communications, brand governance, intellectual property rights, cultural awareness, and responsible messaging.
• Capability to handle multiple initiatives while balancing priorities, creative quality, brand uniformity, budgets, timelines, and stakeholder expectations.
• Comfortable working remotely within distributed teams across marketing, communications, corporate affairs, and leadership, including occasional travel for key meetings and events.

What We Provide

• Opportunity to work fully remotely with flexible coordination across global marketing, communications, digital, investor relations, HR, sales, strategy, and executive teams.
• Competitive salary along with performance-related incentives.
• Comprehensive health and wellness benefits.
• Professional development opportunities focused on corporate brand leadership growth.
• Exposure to cutting-edge AI-driven brand intelligence, generative creative tools, predictive audience analytics, and advanced marketing platforms.
• A collaborative, innovation-driven culture emphasizing brand excellence, creativity, strategic insight, reputation, and continuous progress.
• Chance to define and reinforce a unique corporate identity and enhance brand equity across diverse markets, audiences, digital channels, and stakeholders.