Commercial Manager

About the Company

This Singapore-based business develops, markets, and distributes premium functional wellness drinks across Singapore and selected regional markets. Its portfolio includes well-known names such as 5-Hour Energy® Shots and its own True Hydration™ ready-to-drink hydration beverage.

The organisation is entering a new growth phase and is evolving into a lean, digitally enabled, customer-focused company with a strong emphasis on B2B partnerships, digital commerce, and long-term sustainable growth.

This is a strong opportunity for someone who wants to help build trusted brands, create new commercial opportunities, and influence the direction of a growing business through initiative and leadership.

Role Overview

Reporting to the Chief Operating Officer, the Commercial Manager will be responsible for delivering the company’s commercial plan by accelerating profitable B2B growth, building strategic partnerships, and strengthening important customer relationships across Singapore.

The position suits an entrepreneurial professional who enjoys creating market opportunities, opening new channels, and driving clear commercial outcomes.

Key Responsibilities

Business Development

• Create and close new B2B opportunities across corporate, hospitality, healthcare, education, fitness, retail, and institutional segments.
• Form partnerships that broaden reach and generate additional revenue.
• Maintain a healthy pipeline through prospecting, networking, and relationship management.
• Lead customer presentations, product demos, and commercial negotiations.
• Draft proposals, quotations, and contract-related documents.

Key Account Management

• Develop durable relationships with priority customers and business partners.
• Expand existing accounts through repeat orders and cross-selling.
• Run periodic business reviews to improve engagement and customer satisfaction.

Commercial Strategy

• Track market movements, competitor activity, and customer feedback.
• Spot new segments and commercial growth opportunities.
• Recommend pricing, promotions, and channel expansion initiatives.
• Support commercial planning and revenue growth efforts.

Cross-Functional Collaboration

• Partner with Brand, Digital Commerce, and Customer Operations teams to create a smooth customer journey.
• Assist with product launches, customer engagement initiatives, and integrated commercial campaigns.

What Success Should Look Like in the First 12 Months

• A strong and steady B2B sales pipeline is established.
• Strategic corporate and institutional accounts are secured.
• Recurring revenue from customers increases.
• Long-term commercial partnerships are built.
• The role contributes meaningfully to revenue growth and profitability.

Qualifications and Experience

Education

• A diploma or degree in Business, Marketing, Commerce, or a similar field is preferred.
• Practical commercial experience may be accepted in place of formal qualifications.

Experience

• At least 3 to 5 years of experience in business development, B2B sales, or key account management.
• Demonstrated success in winning new business and growing customer relationships.
• Background in FMCG, food and beverage, consumer products, wellness, or related sectors is an advantage.
• Exposure to modern trade, corporate sales, distribution, or channel management will be helpful.

Skills and Competencies

• Strong commercial judgment and B2B growth capability.
• Proactive, entrepreneurial approach to solving problems.
• Excellent communication, presentation, and negotiation skills.
• Well-developed networking and relationship-building abilities.
• Self-driven with the ability to work independently.
• Solid analytical and planning skills.
• Customer-first mindset with a focus on outcomes.
• Comfortable working in a lean, agile, and fast-moving environment.
• Ability to use Microsoft 365, CRM systems, and AI productivity tools to support sales effectiveness and customer engagement.

Why Join

This is not simply a sales position. It is a chance to help shape the future of a business that is redesigning itself around customer experience, digital commerce, and sustainable growth.

If you enjoy building brands, creating new business, and making a real impact in a dynamic entrepreneurial environment, this role offers that opportunity.

Remuneration

Pay will depend on qualifications and experience and includes a competitive performance-based incentive scheme.