Brand Executive

About Kitopi

Kitopi crafts exceptional culinary experiences by discovering, creating, and curating homegrown brands tailored for the MENA region. Since its inception in Dubai in 2018, Kitopi has rapidly expanded to manage over 200 brands, reaching Unicorn status as the fastest company in its region to do so by 2021. Powered by its proprietary Smart Kitchen Operating System (SKOS), Kitopi leverages technology including AI, robotics, and data science to revolutionize cloud kitchen operations.

Currently, Kitopi employs over 6,000 professionals at more than 200 kitchens across UAE, Saudi Arabia, Kuwait, Bahrain, and Qatar, plus centers in Jordan and Poland.

Role Responsibilities

• Oversee comprehensive brand strategy and execution across diverse markets, ensuring consistency, scalability, and meaningful consumer engagement.
• Plan and manage go-to-market initiatives including brand launches, menu innovations, and seasonal campaigns, in alignment with insights and market demand.
• Utilize sales data, customer feedback, conversion rates, and campaign metrics to guide decisions and identify avenues for growth.
• Partner with Customer Success and Performance Marketing teams to maximize brand visibility and performance on delivery platforms.
• Collaborate cross-functionally with chefs, operations, supply chain, finance, tech, and product teams to transform strategy into actionable plans.
• Jointly manage menu and product roadmaps with culinary teams emphasizing menu engineering, quality, and consistent execution.
• Track competitor activities and market trends to continuously optimize brand positioning and tactical approaches.
• Maintain the brand calendar and conduct performance evaluations to capture learnings for future campaigns.

Candidate Requirements

• A bachelor’s degree in Marketing, Business Administration, or related disciplines.
• Between two to four years of relevant experience in brand management, growth marketing, or commercial roles within food & beverage, hospitality, or consumer sectors.
• Strong analytical capability to interpret data and convert insights into actionable brand strategies.
• Proven project management skills with experience working collaboratively across marketing, operations, culinary, and supply chain teams.
• Excellent communication, organization, and stakeholder coordination skills.
• Ability to perform effectively in a fast-paced, result-oriented environment.
• Keen attention to detail coupled with problem-solving abilities and a mindset geared towards continuous improvement.
• Fluent proficiency in Arabic is mandatory.

Benefits and Perks

• Access to extensive learning programs including skill development workshops curated by the Kitopi Academy.
• Opportunity to work within an international, diverse, and inclusive workplace community.
• Free unlimited consultations with a nutritionist.
• Flexible dress code policy subject to terms and conditions.
• Dynamic team activities and engaging social events.
• Comprehensive private health insurance coverage.
• Up to 50% discounts on Kitopi brands.
• Annual leave as per company guidelines.
• Dedicated wellness spaces that support mothers inclusively.
• Monthly programs promoting mental and physical well-being.
• Regular informative webinars aimed at personal and professional growth.

Recruitment Process

After application submission, your profile will be reviewed by the talent acquisition team. Suitable candidates will be invited to schedule a conversation with a recruiter, followed by multiple interview rounds with hiring managers which may include case studies, role-playing, assignments, or live exercises based on role requirements. The complete process typically spans 2-3 weeks.

Our Culture

At Kitopi, the mission is to be customer-focused and technologically driven, fostering a safe, inclusive, and empowering work environment with zero tolerance for discrimination. Diversity of backgrounds and experiences is celebrated, welcoming professionals at all career stages.