Brand & Content Strategist

About the Role

We are searching for a dedicated and preferably experienced strategist to direct brand and creative initiatives from initial concept through full campaign deployment. This role involves uncovering insights, formulating ideas, drafting proposals, managing briefs, and designing as well as producing diverse content tailored to our clients’ business aims and campaign objectives.

The ideal candidate will be innovative, passionate about marketing and storytelling, and actively contribute to campaign creation. Strong English communication skills and the ability to develop engaging, clever content are essential. The person will also generate story ideas across various topics, crafting captivating narratives for multiple platforms.

Key Responsibilities

• Conduct thorough research to understand customer personas and analyze consumer behavior and trends.
• Develop clear, compelling strategic and creative concepts that align with brand goals.
• Identify target audience segments and create resonant creative content for brand personas.
• Develop brand and content strategies to convert new and existing customers into success stories.
• Design and implement integrated marketing campaigns and social media strategies to strengthen brand presence.
• Plan and manage editorial calendars ensuring content consistency across platforms.
• Supervise writing style to maintain brand-aligned tone, style, and voice.
• Schedule and post content based on the content calendar, engaging with community comments appropriately.
• Perform regular brand and content audits, assessing content ROI to measure effectiveness.
• Plan and execute marketing and social media initiatives to increase traffic and engagement.
• Create diverse content for platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• Monitor digital presence and propose enhancements to visibility and engagement.
• Research influencer marketing, manage talent sourcing and brand ambassador collaborations.
• Oversee and maintain company websites and online stores.
• Prepare marketing campaign briefs and presentations.
• Develop monthly plans and produce competitor analysis reports to evaluate digital campaign performance.
• Manage and monitor paid campaigns daily for optimal reach and ROI.
• Ensure social media campaigns adhere to budgets and maintain updated budget records.
• Engage with audiences to nurture brand relationships and loyalty.
• Stay informed on emerging digital and social media trends to guide strategy.
• Monitor competitor social media platforms to identify opportunities and risks.
• Complete assigned ad-hoc marketing tasks contributing to overall team objectives.
• Assist with photoshoots, brand activations, and events including webinars to support marketing efforts.

Qualifications and Skills

• Bachelor’s degree in Marketing Communications, Journalism, or a related discipline.
• Preferably at least two years of relevant industry experience.
• Excellent writing capabilities with strong command of tone, structure, emotion, and grammar.
• High creativity, meticulous attention to detail, and robust organizational and project management skills.
• Strong research aptitude combined with creative and strategic thinking.
• Exceptional verbal and written communication skills, with confidence in leading client meetings and delivering pitches.
• Proficiency in creating tailored content across formats including social media, print, web, email, and video.
• Ability to persuasively advocate for creative concepts and strategic plans.
• Awareness of modern trends and aptitude for storytelling that connects with target audiences.
• Effective time management skills to handle projects with varying durations and deadlines.

Additional Information

The position is available for full-time, part-time, or reduced hours engagements.