Brand Communications Intern

About the Role

Join BMW Group as a Brand Communications Intern, where you'll become an integral part of the team from day one. We foster an environment that encourages learning through hands-on experience, allowing you to take ownership of your responsibilities and contribute creative ideas right from the start.

Key Responsibilities

• Manage and update the BMW Canada Marketing Hub by uploading finalized creative materials and assets for use by BMW Retailers.
• Coordinate brand and retail marketing campaigns, ensuring multi-language communications are delivered effectively and campaign materials align consistently across both national Tier-1 and Tier-2 marketing strategies.
• Lead small-scale projects and campaign executions as needed.
• Compile and analyze data from multiple sources to generate campaign reports that inform marketing planning; perform monthly competitive analysis and provide Retailer updates.
• Assist in preparing agency briefs and facilitating meetings with agencies and partners at BMW Group Canada's headquarters and partner agencies in Toronto.
• Proofread and create content in both English and French for advertising campaigns across diverse communication channels, supporting the Brand Communications team during campaign rollouts.
• Collaborate with agencies, BMW AG, and BMW of North America to coordinate marketing campaigns and collecting assets.
• Support daily departmental operations including budget management (handling SAP processes, invoices, reporting, and tracking promotional incentives), maintaining the Retailer support inbox, coordinating meetings and documenting minutes, and supporting broader BMW Brand Management functions.

Candidate Profile

• Recent university graduates or current post-secondary students.
• Fluency in French is a significant advantage coupled with an enthusiasm for the automotive industry and luxury brand management.
• Strong multitasking skills with careful attention to detail, capable of meeting deadlines while collaborating across teams.
• Self-motivated and proactive attitude toward independently identifying opportunities to contribute.
• Proficiency in Microsoft Office applications such as PowerPoint, Word, and Excel is required.
• A valid driver’s license is mandatory.

Additional Information

The position is a limited tenure internship starting on July 27, 2026, with weekly working hours of 37.5. BMW Group offers a welcoming culture, embracing innovation and creativity, flexible working arrangements, and top-notch office facilities. Perks include nutritious meals from an onsite subsidized cafeteria and access to a fully stocked coffee and tea bar.

Compensation for this position ranges from $47,000 to $49,000 annually, depending on experience, qualifications, and skills. BMW Group is an equal opportunity employer committed to inclusivity and encouraging candidates legally permitted to work in Canada to apply. Support and accommodations are available for candidates with disabilities upon request during the recruitment process.