Assistant Brand Manager

About the Role

The Assistant Brand Manager for Kinder plays a key role in supporting the creation and implementation of brand strategies across Australia and New Zealand. This position focuses on achieving sustainable growth, enhancing consumer engagement, and elevating brand performance. It provides extensive exposure to various aspects of brand management including innovation, consumer communications, market insights, and collaborative project leadership. The role involves close coordination with regional and local teams to influence the future direction of one of Ferrero's flagship brands.

Main Responsibilities

• Assist in executing annual brand plans and marketing strategies for the Kinder product range.
• Support the development and delivery of integrated marketing campaigns such as advertising, digital content, PR, influencer partnerships, sampling, and promotions.
• Collaborate with internal teams and external partners to ensure projects are completed on schedule and within budget.
• Evaluate market, consumer, and performance data to identify opportunities for growth and back strategic initiatives.
• Monitor brand health, consumer behavior, competitive landscape, market share, and profitability metrics.
• Perform post-campaign analysis to derive insights for future campaign improvements.
• Support new product development and SKU launches from initial concept through full execution.
• Coordinate cross-functional efforts among Supply Chain, Finance, Sales, Category Management, and Regional teams.
• Contribute to business case creation and provide inputs for innovation proposals.
• Assist in managing marketing budgets and profit and loss statements.
• Handle marketing administrative duties including purchase orders and service receipts.
• Ensure all activities comply with legal, regulatory, and company standards.
• Manage partnerships with agency collaborators to ensure highest quality execution.
• Engage actively within Ferrero's ANZ Marketing community and broader company projects.

About You

• Possess a university degree in Marketing or Business.
• Have experience in brand marketing, category, shopper marketing, commercial roles, or related FMCG sectors.
• Demonstrated success in new product development, branding campaigns, execution, and analysis.
• Strong analytical capabilities to convert data into actionable insights.
• Experience with scan data and consumer research is advantageous.
• Superior project management, communication, and presentation skills.
• Capable of managing multiple priorities and collaborating across diverse stakeholder groups effectively.
• Show curiosity, adaptability to learning, and enthusiasm for brand building.
• Experience with profit and loss management and handling advertising and promotional budgets.
• Results-driven mindset focused on delivering outstanding outcomes.
• Excellent team player attitude eager to learn and develop professionally.
• Self-motivated, proactive, and able to work independently.
• Familiarity with research tools such as Circana or Nielsen is a plus.
• Advanced proficiency in Microsoft Office; knowledge of Power BI is beneficial.

Our Benefits & Perks

Join a career path that includes caring benefits designed to support employee well-being and growth.

About Ferrero

Founded in 1946 in Alba, Piedmont, Italy, Ferrero has grown into one of the world's leading sweet-packaged food companies with globally recognized brands. Learn more about Ferrero's heritage and values at their website.

Diversity, Equity & Inclusion

Ferrero is dedicated to cultivating a diverse and inclusive culture where all employees feel valued and have equal opportunities. The company fosters an environment that encourages individual talents, curiosity, and professional growth, supporting employees to shape their personal career journeys. The diverse workforce enriches the workplace, making it innovative and rewarding.