Vice President Marketing

Role Overview

The Vice President Marketing position is a full-time remote leadership role at Cedar-IBSi FinTech Labs. This role is responsible for guiding the overall marketing efforts, positioning the lab as a leading platform for global fintech enterprises. The VP will focus on enhancing brand recognition, driving lead generation, and fostering partner relationships across vital markets.

Key Responsibilities

The role includes strategizing and executing integrated marketing plans, supervising market research and campaign management across digital and traditional channels, crafting messaging and thought leadership content, and coordinating public relations efforts. Additionally, the VP will monitor key performance indicators, refine marketing funnels, work closely with business development and product teams, ensure a cohesive brand presence on all platforms, mentor a dispersed marketing team, oversee external agency partnerships, and contribute to growth and go-to-market strategies.

Required Qualifications and Experience

• Expertise in market planning and management with proven experience formulating and implementing strategic marketing plans within B2B or fintech sectors.
• Strong capability in market research to analyze industry trends, customer requirements, and competitor activities that guide positioning and campaign initiatives.
• Broad marketing proficiency encompassing digital marketing, content creation, event promotion, and partner marketing, backed by measurable success in driving growth.
• Public relations experience involving media interaction, press strategy, and reputation oversight, preferably in technology or financial services industries.
• Leadership skills demonstrated by managing cross-functional or remote teams and engaging effectively with senior-level stakeholders.
• Exceptional communication, storytelling, and presentation abilities to clearly convey complex fintech solutions as compelling value propositions.
• Background or strong familiarity with financial services, fintech, enterprise technology, and advantageously, knowledge of AI or advanced technology-driven offerings.
• A bachelor's degree in marketing, business, communications, or a related area is required; an MBA or equivalent advanced degree is advantageous.