Social Media Marketer

Company Overview

Kovai.co is an emerging global B2B SaaS enterprise software company headquartered in India, catering to businesses worldwide. Experiencing rapid and profitable growth, the company is targeting nearly $30 million in annual revenue with ambitious future expansion plans. With a customer base spanning over 100 countries, including Fortune 500 companies and rapidly scaling startups, Kovai.co delivers products addressing complex, mission-critical business challenges at scale.

Its flagship products include BizTalk360, Turbo360, and Document360. BizTalk360 simplifies enterprise integration management and is trusted by Microsoft and other leading corporations. Turbo360 is an Azure Cloud Management and FinOps platform optimizing cloud operations. Document360 serves as an AI-driven knowledge management system used by globally reputed brands.

Kovai.co fosters a culture grounded in innovation, ownership, and a strong customer focus. Their teams emphasize craftsmanship, open communication, collaboration, and continual learning, leveraging AI as a core strength to enhance productivity and problem-solving capabilities.

Role Purpose

The Social Media Marketer role exists to accelerate brand recognition and preference for Document360 by managing social channels like LinkedIn, X, and Facebook strategically. This includes amplifying public discussions that influence AI-powered recommendation systems and shaping buyers’ perceptions before they even visit the website.

Key Responsibilities

• Develop and implement tailored social media strategies and content calendars for multiple platforms, aiming for audience growth and engagement aligned with quarterly goals.
• Create compelling, original content including short-form videos, reels, educational posts, customer stories, and interactive formats such as polls and visual explainers.
• Monitor and enhance Document360’s presence in AI assistant responses (ChatGPT, Claude, Gemini, Copilot), establishing a credible public footprint through meaningful engagement on forums and social channels.
• Continuously track category conversations, competitors’ social activities, sentiment, and buying intent using social listening tools to maintain the highest share of voice.
• Lead employee advocacy initiatives by encouraging experts to publish content, ghostwriting for leadership, and coordinating cross-departmental campaigns.
• Design and maintain performance dashboards covering metrics like share of voice, follower growth, engagement, video analytics, referral traffic, AI mentions, and pipeline influence; report progress regularly to leadership.

Candidate Profile

• Over 3 years of experience managing social media for B2B SaaS or technology brands, with proven success in audience and engagement growth on LinkedIn, X, and Facebook.
• Expertise in producing and publishing short-form video content from concept to completion.
• Daily practical knowledge of AI tools including ChatGPT, Claude, Gemini, and Copilot, with strong capabilities in prompt creation and quality judgment.
• Understanding of how large language models gather and reference information and enthusiasm for optimizing content for generative engines.
• Excellent written communication skills in English, analytical proficiency with social listening and analytics tools, and ability to take full ownership of broad responsibilities.

Equal Opportunity Statement

Kovai.co is dedicated to fostering an inclusive environment where diversity, fairness, and equal opportunities enable all employees to thrive professionally and personally.