Social Content Manager

About Flo Health Inc.

Flo Health is the leading female health and fitness application worldwide, boasting over 500 million downloads and 80 million monthly active users. With a decade of growth and a $200 million investment led by General Atlantic, Flo became the first product of its kind to achieve a $1 billion valuation in 2024. The app supports more than 7 million paid subscribers and is recognized as the highest-rated health app in the App Store. Flo is committed to pioneering the next era of digital health by focusing on AI-powered, privacy-sensitive, and clinically validated solutions that help women better understand their bodies.

Role Overview

We are seeking a sharp, culturally fluent, and witty Social Content Manager to spearhead the organic social media content strategy and execution for Flo's product, primarily focused on TikTok. The role involves positioning Flo as the most trusted, relatable, and authoritative voice in female health by weaving together education, cultural relevance, empathy, and creative storytelling.

Key Responsibilities

• Design and implement social media campaigns centered around period tracking and trying to conceive (TTC), fostering trust and positioning Flo as the ultimate platform for women navigating these stages.
• Adopt a search-optimized, evergreen content approach aimed at dominating platform search results and For You Page (FYP) presence.
• Curate and commission diverse contributors, including journalists, medical experts, and creators, to guarantee authenticity, accuracy, and empathy.
• Lead thought-provoking conversations by transforming cultural moments and medical data into accessible, relatable, and witty narratives.
• Evaluate content performance to derive insights that support the scaling of sustainable content formats beyond fleeting trends.
• Manage external contributors by offering clear creative direction to ensure top-notch, impactful content delivery.
• Remain up-to-date on social and cultural discussions surrounding women's health to maintain Flo's authoritative presence.
• Collaborate with cross-functional teams, including legal and medical experts, to ensure all content is accurate and complies with brand guidelines.

Candidate Profile

• 3 to 5+ years of experience designing organic social strategies and producing content, with a proven track record of growth on TikTok and other short-form video platforms.
• Exceptional editorial skills in commissioning, curating, and refining content from external contributors while ensuring credibility, empathy, and precision.
• Deep expertise in how health and lifestyle content performs across platforms, with the ability to effectively communicate sensitive topics like TTC in a culturally relevant, witty, yet authoritative manner.
• Advanced knowledge of platform SEO, algorithmic feed mechanics (such as TikTok's FYP), and techniques for search-optimized content creation.
• Proven ability to create clear briefs and manage contractors and creators toward outcome-driven results.
• Strong analytical capabilities to translate content performance data into actionable insights and long-lasting content formats.
• Excellent writing and creative direction aptitude for short-form, native social storytelling.
• Self-driven and adept at problem-solving in a fast-paced, experimental work environment.
• A passion for women’s health is highly desirable.
• Bonus: Skills in design tools like Figma or Canva for creating or adjusting visual creative concepts.

Working Environment and Culture

Flo’s team is mission-driven and product-oriented, characterized by fast-paced decision-making, ownership, and collaborative debate. The culture promotes craftsmanship, purposeful execution, and continuous improvement. Team members are dedicated and resilient, committed to advancing better health outcomes for women.

Benefits and Perks

• Competitive salary with regular annual reviews.
• Eligibility for Flo’s performance-based incentive schemes.
• Paid holidays, sick days, and female health leave.
• Enhanced parental leave and pay policies for maternity, paternity, same-sex, and adoptive parents.
• Opportunities for professional growth supported by impactful work and learning programs.
• Hybrid working model with 3 days per week required onsite in London offices.
• Paid 5-week sabbatical upon 5 years of service.
• Complimentary Flo Premium memberships for friends and family as well as additional health, pension, and wellbeing benefits.

Diversity and Inclusion

Flo values diversity as a core strength and is committed to an inclusive recruitment process based solely on merit and skills. We welcome applications from individuals of all backgrounds and identities.