Senior Marketing Specialist

About the Role

The Senior Marketing Specialist will lead the creation and implementation of visual branding and promotion for designated fashion brands. This role involves comprehensive marketing activities including research, planning, budgeting, validation, coordination, and execution of marketing strategies.

Key Responsibilities

• Operate efficiently in a dynamic, sales-driven environment using financial and marketing data aligned with short- and medium-term brand goals.
• Follow broad guidelines and adapt to varying conditions to achieve marketing department objectives.
• Report significant deviations or complex issues to the Marketing Manager promptly for resolution.
• Support the Marketing Manager in managing integrated campaigns across both digital and offline channels.
• Analyze competitive and financial data to inform future strategic marketing initiatives.
• Conduct thorough market research to understand consumer needs and competitive landscape.
• Convert complex analytics into actionable strategic marketing insights.
• Generate creative ideas for marketing campaigns collaboratively.
• Assist with content development across digital media, advertising, and event planning.
• Plan and implement outreach initiatives using appropriate channels such as social media, advertising, and email marketing.
• Evaluate marketing performance data including campaign results, conversion metrics, and traffic to refine strategies.
• Coordinate with all relevant parties to ensure thorough planning, execution, and monitoring of marketing activities.
• Keep abreast of market and online trends relevant to assigned brands to maintain campaign relevance.
• Stay informed about best practices and tools in marketing to enhance campaign success.
• Implement digital marketing plans aligned with divisional digital strategy.
• Collaborate with designers to create promotional visuals and coordinate content with brand principals.
• Create marketing collateral ensuring adherence to brand guidelines.
• Write, edit, and proofread creative and technical content across various mediums.
• Manage relationships with external agencies for events and activation support.

Qualifications and Experience

• Bachelor’s degree in Media, Marketing, Advertising, or a related field; MBA is advantageous.
• Mandatory professional marketing qualifications such as CIM or equivalent from recognized bodies.
• Between 4 to 6 years of experience managing multiple brands or marketing various reputable brands.
• Strong financial acumen to optimize marketing budgets.
• Fluency in English and Arabic is required.
• Professional appearance with excellent communication skills across organizational levels.
• Proficiency in Microsoft Office applications.