- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 часа назад
- Work mode
- In office
- Resume
- Required to apply
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Job description
Role Overview
Reporting directly to the Value & Growth Segment Lead, this position is responsible for transforming approved segment value pools and customer priorities into actionable, value-driven propositions. The aim is to assist affordability-constrained customers in staying connected, handling daily challenges, and advancing towards more consistent use of Safaricom services.
Key Responsibilities
The incumbent leads the process from identifying segment needs to enabling tangible value realization. This includes interpreting affordability patterns, income fluctuations, daily utility demands, financial services opportunities, loyalty incentives, device accessibility, and reliable service experiences. The goal is to develop straightforward, user-friendly, and commercially viable value initiatives.
Impact and Objectives
This role ensures customers perceive Safaricom as affordable, fair, transparent, beneficial, and engaging enough to encourage repeat usage. It lays the groundwork for stronger bundle adoption, enhanced digital confidence, responsible financial services engagement, active loyalty program participation, progression in device usage, and sustained long-term value growth.
Industry
Telecommunications