PPC Manager

About the Role

We are seeking a seasoned PPC Manager with over five years of experience handling paid advertising campaigns for clients across international markets. The successful candidate will demonstrate expertise in managing Google Ads, Meta Ads, and Microsoft Bing Ads, focusing on lead generation, maximizing return on investment (ROI), and optimizing overall campaign effectiveness.

Key Responsibilities

• Design, implement, and oversee PPC campaigns on platforms including Google Ads, Meta Ads, and Bing Ads.
• Enhance campaign performance by improving ROI, ROAS, and conversion rates.
• Conduct comprehensive keyword research, define and refine audience targeting, and perform competitor analysis.
• Regularly monitor campaign metrics and manage advertising budgets to maximize efficiency.
• Analyze campaign data leveraging Google Analytics 4 (GA4) for actionable insights.
• Generate frequent performance reports and communicate findings to relevant teams.
• Execute A/B testing strategies on advertisements, target segments, and landing pages to optimize results.
• Stay informed about the latest developments and updates in PPC platforms and digital marketing trends.
• Collaborate closely with creative and content teams to ensure seamless campaign execution.

Qualifications and Requirements

• At least five years of professional experience in PPC or performance marketing roles.
• Proven track record managing campaigns for clients based internationally.
• In-depth understanding of Google Ads, Meta Ads, Bing Ads, GA4, and Google Tag Manager tools.
• Strong analytical skills coupled with excellent communication and problem-solving abilities.
• Possession of Google Ads or Meta advertising certifications is considered advantageous.