PPC Executive

About the Role

Webxeros Solutions is seeking skilled professionals for the position of PPC Executive. The ideal candidate should have hands-on experience managing paid campaigns on platforms such as Google Ads (including Search, Shopping, and Display), Facebook Ads, LinkedIn Ads, and Quora Ads. This role entails managing multiple campaigns across diverse clients or internal teams, requiring strong multitasking and deadline management capabilities.

Key Responsibilities

• Develop, execute, and manage advertising campaigns on Facebook Ads, Google AdWords, LinkedIn Ads, and Quora Ads.
• Handle multiple simultaneous campaigns, balancing workload demands while meeting tight deadlines.
• Utilize all social media channels effectively for marketing purposes.
• Conduct keyword research, including both PPC keyword selection and addition of negative keywords to optimize bidding strategies.
• Stay informed on emerging digital marketing trends and continuously optimize ongoing campaigns.
• Track conversions accurately utilizing Google Tag Manager (GTM) and Google Analytics.
• Communicate professionally and promptly with clients through calls and messages.

Candidate Requirements

• 2 to 3 years of relevant experience preferred; however, freshers with strong aptitude are welcome to apply.
• Demonstrated problem-solving skills along with creative thinking and root cause analysis capabilities.
• Excellent verbal and written communication skills.
• Proficiency with analytics tools such as Google Analytics.