Media Buyer

Job Overview

We are looking for a Media Buyer to join a rapidly growing direct-to-consumer (DTC) e-commerce company based in Australia. This role involves managing paid acquisition campaigns primarily on Meta and TikTok platforms. You will be responsible for launching creative tests frequently, analyzing performance data, and optimizing campaigns to maximize returns. A key part of the role is to sustain rapid creative deployment and maintain control over spending while making quick data-driven decisions.

Primary Responsibilities

• Launch and manage advertising campaigns across Meta (Facebook/Instagram) and TikTok platforms.
• Upload and arrange new creative tests on a daily basis as provided by the creative team.
• Closely track spend, return on ad spend (ROAS), cost per acquisition (CPA), and other vital metrics, taking swift action as needed.
• Scale up successful ads and budgets promptly and discontinue underperforming ads without delay.
• Manage budget allocation and pacing to ensure acquisition goals are met.
• Generate clear, informative performance reports and provide actionable insights back to the creative team.
• Maintain account cleanliness, systematic organization, and structure to facilitate rapid campaign iterations.

Candidate Requirements

• Proven practical experience managing media buying for DTC or e-commerce brands, not theoretical agency knowledge.
• Strong proficiency with Meta Ads Manager and familiarity with TikTok Ads platform is a significant advantage.
• Well-versed in campaign metrics such as ROAS, CPA, average order value (AOV), and click-through rate (CTR), and understand how to respond when these metrics change.
• Experience handling actual advertising budgets with the ability to make decisive scale or stop decisions quickly.
• Highly organized, dependable, and able to monitor campaign accounts daily with overlap to avoid lapses.
• Maintains composure under pressure and is highly driven to achieve performance targets.

Compensation

The position offers a base salary plus a performance-related bonus based on results.