Marketing Manager, India

About Roblox

Roblox is an immersive 3D digital platform that attracts tens of millions of users every day to explore, create, play, learn, and connect with others. The platform empowers an extensive community of developers and creators to bring their imaginative experiences to life. Our mission is to redefine how people connect across the globe on any device, aiming to foster a billion people united by optimism and civility.

Joining Roblox means contributing to shaping the future of human interaction through tackling unique large-scale technical challenges and fostering safer, more civil shared online experiences.

Role Overview

As the first local marketing leader for Roblox in India, you will be responsible for formulating and executing a comprehensive go-to-market (GTM) strategy tailored to the country's diverse landscape. This role requires navigating complex regulatory environments, identifying emerging high-growth clusters, and crafting a cohesive regional marketing voice across borders. Your scope encompasses social media, influencer partnerships, collaborations, and event marketing, acting as the central point for all outbound marketing activities in the region.

Key Responsibilities

• Develop a flexible and scalable regional marketing strategy that adapts to high-volume Tier 1 markets and rapidly growing Tier 2 and Tier 3 markets.
• Lead and prioritize product launches across India based on data-driven insights, market entry barriers, and market fit.
• Expand community engagement and influencer networks by leveraging India's high social media usage through platforms such as WhatsApp, Instagram, and TikTok.
• Collaborate with legal and policy teams to ensure compliance with India's complex regulatory frameworks, safeguarding the brand.
• Plan and secure participation in key regional conferences and trade shows to reinforce Roblox's industry presence.

Candidate Profile

• Possess over 8 years of marketing experience with extensive pan-Indian regional exposure.
• Demonstrate strong initiative and the ability to work autonomously while operating within strategic guidelines.
• Have deep understanding of India's diverse market demographics, local policies, consumer perceptions, and economic factors.
• Bring at least 5 years of experience in the consumer technology sector with specific insight into mobile-first consumer behaviors and local trust issues.
• Exhibit proven ability to influence US headquarters on regional requirements such as budget, product features, and content localization.
• Excel at resourceful, hands-on growth tactics in environments with limited data availability.

Work Location and Schedule

This is a hybrid role based in our Gurugram, India office. The in-office requirement is Tuesday through Thursday, with optional attendance on Monday and Friday unless noted otherwise.

Equal Opportunity

Roblox is committed to providing equal employment opportunities and prohibits discrimination or harassment of any kind based on legally protected characteristics. Reasonable accommodations are offered during recruitment for candidates with disabilities or religious beliefs.