Manager, Social Media Strategy & Content

About Ocean Spray

Ocean Spray is a cooperative of 700 family farmers committed to innovative and meaningful brand building. Our company was founded by three pioneering farmers and continues to uphold a grower-owned ethos that drives our dedication to quality and community.

Position Overview

We are seeking an experienced Manager of Social Media Strategy & Content to lead the transformation of Ocean Spray’s organic social media presence. Reporting to the Senior Manager of Brand & Creative Strategy, this hybrid role is based in our Boston, MA seaport office with remote work on Mondays and Fridays. This position plays a crucial part in shaping the brand’s social vision, enhancing cultural relevance, and integrating social media into the consumer journey.

Key Responsibilities

• Develop and own a forward-thinking social media vision and content approach aligned with brand goals, creative direction, and business strategy.
• Define how social media supports brand building, culture, community engagement, commerce, and consumer interactions.
• Lead a strategic shift from reactive social execution to a proactive, innovative content ecosystem.
• Spot emerging social platforms, trends, and behaviors to keep the brand at the forefront of social engagement.
• Create distinctive content frameworks, editorial styles, and creative methodologies to deliver compelling brand stories across channels.
• Introduce new content formats, narrative techniques, and collaboration models with creators while maintaining strong performance metrics.
• Maintain brand voice and creative standards ensuring content resonates with social audiences.
• Balance trend participation with long-term brand equity and uniqueness.
• Direct and inspire social content concepts, campaigns, creator partnerships, and seize real-time opportunities.
• Design the future social operating model including team structures, workflows, governance, and skill development.
• Lead, mentor and expand a team of social strategists, content creators, and community managers.
• Forge strong collaborations with Brand, Creative, Communication, Consumer Insights, and Marketing teams.
• Encourage a culture rooted in experimentation, learning, and creative excellence.
• Oversee relationships with agencies, creators, and technology partners ensuring alignment, quality, and efficiency.
• Evaluate and incorporate new social platforms, content tools, AI solutions, and innovative technologies.
• Establish processes, expectations, and measurement frameworks to evaluate social impact.
• Define KPIs that balance engagement, brand health, audience growth, and business outcomes.
• Analyze social performance data to guide decision-making and optimize strategies.
• Promote a test-and-learn approach to continually improve content effectiveness and operational workflows.
• Communicate results, opportunities, and strategic insights to senior leadership.

Qualifications

• Minimum 5 years’ experience in social media strategy, content or digital marketing, or integrated brand communications.
• Proven track record in strategizing and leading social media efforts for major consumer brands, agencies, or media firms.
• Skilled in building cohesive content ecosystems that stimulate both brand expansion and audience engagement.
• Experience managing agency, creator, production partnerships and collaborating cross-functionally.
• Comprehensive knowledge of social media trends, platform changes, creator economy dynamics, and content evolution.
• Preferred experience in structuring or optimizing social media teams and developing social-first content strategies including influencer and community management.
• Experience in CPG, food & beverage, lifestyle, or consumer brand sectors is advantageous.
• Bachelor’s or University degree is required.

Compensation and Benefits

The annual salary range for this position is $105,800 to $132,200. The final offer considers skills, experience, and internal benchmarks. Eligible positions may receive incentive bonuses and a comprehensive benefits package.

• Full insurance coverage from day one including health, dental, vision, life and accident insurance.
• Health savings and flexible spending accounts.
• Employee assistance programs and telehealth services.
• 1:1 health coaching and wellness programs.
• 401(k) plan with up to 6% company match plus potential discretionary match.
• Performance bonuses, flexible schedules, paid vacation and holidays.
• Career development, tuition assistance, and access to learning platforms.
• Parental leave, adoption support, family backup care and bereavement leave.
• Fitness and massage reimbursement up to $300 each.
• Employee appreciation events, discounts, and charitable giving opportunities.

Company Values

• Grower Mindset: Embracing innovation, confidence and future focus inspired by our grower-owners.
• Sustainable Results: Commitment to delivering results for our cooperative members.
• Integrity Above All: Ethical conduct in all interactions with growers, consumers, and colleagues.
• Inclusive Teamwork: Building diverse and inclusive teams that strengthen our community.

Location & Work Setup

This role is hybrid, with work from our Boston, MA seaport office complemented by remote work on Mondays and Fridays.

Equal Employment Opportunity

All qualified candidates will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Massachusetts applicants should note the prohibition against lie detector tests as a condition of employment per state law.