Lead Generation Specialist

About the Role

We are seeking a meticulous and goal-oriented Lead Generation Specialist to bolster our business development and sales departments. Your primary responsibility will be to discover high-potential B2B clients by identifying decision-makers and maintaining precise lead data within our CRM platform.

Key Responsibilities

• Conduct research to locate potential B2B customers leveraging platforms such as LinkedIn, Google, corporate websites, and business directories.
• Identify and connect with pivotal contacts including Marketing, Procurement, PR Managers, and business owners.
• Perform initial outreach via LinkedIn, emails, website contact forms, and other digital means.
• Gather verified contact details such as direct phone lines, mobile numbers, and official email addresses of the relevant persons.
• Regularly create, update, and manage lead information in the company's CRM system.
• Track all outreach efforts, communication exchanges, follow-ups, and lead progress accurately within CRM.
• Maintain data integrity by avoiding duplicates and keeping the lead database orderly and clean.
• Follow up with non-responsive prospects according to company protocols.
• Evaluate leads and pass qualified prospects along to sales with detailed notes and information.
• Meet daily and monthly objectives for lead generation, verified contacts, and qualified opportunities.

Required Qualifications and Skills

• Demonstrated background in lead generation, B2B prospecting, online research, or related fields.
• Practical experience using CRM tools for logging leads, tracking interactions, and managing data.
• Strong proficiency with LinkedIn, Google Search, and other online research methodologies.
• Experience with LinkedIn Sales Navigator is strongly preferred.
• Excellent written communication capabilities for crafting professional outreach messages.
• Attention to detail and high accuracy in data entry tasks.
• Skilled in Microsoft Excel and/or Google Sheets.
• Ability to operate independently while consistently meeting performance quotas.
• Experience in marketing, advertising, media production, or professional services is a plus.

Role Clarification

This position is not a call center or direct sales role. The focus lies in online prospecting, digital communication, acquiring verified contact info for decision-makers, keeping CRM data accurate, and delivering qualified leads to the sales team.

Employment Details

Type: Full-time
Location: Jeddah, Makkah, Saudi Arabia