Head / Director of Founder Brand & Communications

About SUMWON STUDIOS

SUMWON STUDIOS is a dynamic global brand incubator that builds, scales, and reinvents culturally significant fashion, lifestyle, and consumer brands. The company's portfolio includes prominent brands such as MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN, and KSTM. Leveraging creativity, technology, AI, data insights, and an agile supply chain, SUMWON STUDIOS has rapidly expanded to become a leading player in the industry, focused on delivering brands tailored to today's consumers.

Role Overview

This is a unique leadership role, distinct from conventional communications, PR, marketing, or social media positions. The selected candidate will serve as a key strategic partner to the Founder & CEO, tasked with elevating one of the most influential founder brands in fashion, business, and AI, while simultaneously enhancing SUMWON STUDIOS’ global reputation.

The role demands close collaboration with the Founder to capture innovative ideas and strategic insights, turning everyday interactions into impactful storytelling and long-term influence. Success relies on proximity, trust, sound judgement, and keen creative sense.

Primary Responsibilities

• Lead and implement a comprehensive long-term strategy to establish the Founder as a recognized authority in entrepreneurship, AI, leadership, fashion, and brand creation.
• Translate conversations, ideas, and strategic thought into engaging, high-quality content across varied channels and platforms.
• Oversee the Founder’s content calendar and editorial strategy, ensuring alignment with broader brand goals.
• Identify and secure opportunities for the Founder in podcasts, interviews, speaking engagements, and thought leadership platforms.
• Prepare speeches, presentations, keynote materials, and interview briefs for the Founder.
• Conduct weekly briefings to capture and develop ideas from the Founder.
• Refine messaging and challenge concepts to optimize the Founder’s external communications.
• Develop scalable systems to convert ideas into consistent, valuable content, including an AI-enabled content archive.

SUMWON STUDIOS Communications

• Define and evolve the company’s external narrative and messaging.
• Lead public relations strategies and maintain media relations.
• Draft official company announcements and executive communications.
• Support initiatives around employer branding.
• Ensure brand consistency between the Founder’s profile and corporate positioning.
• Safeguard and enhance the SUMWON STUDIOS reputation.

Content and Storytelling

• Establish the editorial framework and maintain a consistent tone of voice across all communications.
• Exercise editorial discernment and creative judgement for all published materials.
• Transform daily business developments into compelling narratives.
• Manage the Founder Content Capture team and content production lifecycle, ensuring highest quality output.

Function Building

• Design processes and operating rhythms for scalable communication workflows.
• Develop an AI-integrated communications division using automation, research, content creation, and asset management tools.
• Supervise Founder Content Capture personnel and anticipate team growth needs as the business expands.

Candidate Profile

• Proven experience in creating and growing founder, executive, or thought leadership brands.
• Exceptional storytelling and writing skills with strong strategic aptitude.
• Commercial acumen combined with excellent creative judgement.
• Capability to challenge ideas and act as a trusted strategic advisor to the Founder.
• Experience in building functions, brands, or systems from the ground up.
• Comfortable working in fast-paced, ambiguous environments.
• Keen interest in leveraging AI to transform communications and content generation.
• High initiative, curiosity, and sense of ownership.
• Luxury fashion experience is advantageous but not mandatory.

What SUMWON STUDIOS Offers

• 25 days of annual leave, with an increase to 30 days after the first year.
• 30% discount on products across SUMWON STUDIOS brands.
• Access to continuous learning and development programs.
• Participation in company social gatherings.
• Opportunity to collaborate with a high-achieving team building global-scale brands during a period of rapid growth.

Additional Information

This position provides the opportunity to make a visible impact, take significant ownership, work swiftly, and influence the future direction of a growing multi-brand platform operating internationally.