Graphic Designer (B2B Marketing)

About the Role

We are seeking a seasoned Graphic Designer to enhance our expanding marketing team. This position suits a dynamic designer comfortable producing diverse marketing materials, including digital ads, PowerPoint decks, social media visuals, print brochures, and website graphics.

You will collaborate with marketing, sales, and product groups to deliver campaigns that align with our brand identity and drive business results. The ideal candidate possesses strategic insight into B2B marketing and can consistently generate high-quality designs efficiently.

Key Responsibilities

• Develop digital advertising creatives such as display, LinkedIn, Google ads, email graphics, and landing page elements.
• Design compelling social media banners, graphics, and promotional materials.
• Create polished executive-level presentations for sales, leadership, webinars, and conferences.
• Produce printed assets including brochures, one-pagers, event signage, direct mail, and booth graphics.
• Update and create website visuals, icons, and page layouts within the content management system.
• Partner with marketing to conceptualize campaign ideas that enhance demand generation and brand visibility.
• Collaborate on sales enablement materials and customer collateral to support business objectives.
• Maintain consistent branding across all creative deliverables while evolving design standards.
• Prepare finalized files optimized for both print and digital production.
• Handle multiple projects effectively under tight deadlines in a fast-paced environment.
• Stay informed on B2B design trends, marketing practices, and new creative technologies like AI-driven design tools.

Qualifications

• Minimum of 3 years’ experience in graphic design supporting B2B marketing functions.
• Robust portfolio showcasing skills across digital, print, presentation, and web design.
• Advanced command of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• Proficiency in designing sophisticated PowerPoint presentations for executive audiences.
• Experienced in website and digital content design; familiarity with WordPress is advantageous.
• Strong grasp of typography, layout composition, color theory, and visual hierarchy.
• Knowledge of designing for demand generation campaigns, account-based marketing, trade shows, webinars, and sales enablement.
• Capability to simplify complex business ideas into clear, impactful visuals.
• Excellent organizational skills to juggle multiple priorities seamlessly.
• Effective communication aptitudes for engaging cross-functional teams.

Additional Assets

• Background in healthcare, healthcare tech, SaaS, or B2B services sectors.
• Familiarity with Figma for design collaboration.
• Skills in video editing or motion graphics using Premiere Pro or After Effects.
• Basic knowledge of HTML and CSS relevant to marketing implementations.
• Experience with AI-aided creative tools such as Adobe Firefly or ChatGPT.

Success Measures

• Delivery of high-quality creative work that enhances brand presence across all customer engagements.
• Consistent on-time execution of multiple projects aligned with campaign goals.
• Generation of sales presentations and marketing assets that contribute to pipeline growth and revenue.
• Introduction of innovative concepts while preserving brand consistency.
• Self-directed work ethic with proactive identification of opportunities to refine marketing creativity.

Portfolio Submission

Candidates must submit a comprehensive portfolio including examples from:

• Digital advertising campaigns
• Social media creative
• Presentation decks
• Print marketing collateral
• Website or landing page designs
• B2B marketing projects

Benefits

Prochant provides an exceptional benefits package comparable to Fortune 500 standards, featuring:

• Medical, dental, and vision insurance
• Gap insurance
• Company-paid short and long-term disability coverage
• Company-paid term life insurance with optional additional coverage
• CHUBB supplemental insurance options including disability income, term life, accident, and critical illness
• Paid time off and floating holidays
• Pre-paid legal services
• 401(k) plan with company matching