General Manager Sales & Marketing

About Universal Water Chemicals Pvt. Ltd.

Universal Water Chemicals Pvt. Ltd. stands as a premier provider of comprehensive industrial water and wastewater treatment solutions. The company offers specialty chemicals, system installations, engineering services, operational & maintenance support, technical audits, and laboratory services across diverse sectors such as pharmaceuticals, power generation, food & beverage processing, steel manufacturing, cement production, automotive, textiles, infrastructure, and manufacturing industries.

Job Objective

The role is focused on steering the Sales & Marketing division to successfully drive business expansion, execute strategic markets development, cultivate a robust sales culture, foster strong client relationships at leadership levels, and attain enduring profitability.

Key Duties and Responsibilities

• Formulate and implement short-term and long-term sales strategies.
• Meet set targets for annual turnover, gross margins, and EBITDA.
• Lead efforts to acquire new customers across India and enhance recurring business from existing clientele.
• Guide, develop, and manage regional sales teams by setting performance indicators and instituting review mechanisms.
• Promote a high-discipline, performance-oriented sales environment.
• Design branding initiatives and drive digital marketing strategies.
• Strengthen networks with consultants, OEMs, EPCs, and industrial stakeholders.
• Generate qualified sales leads through participation in exhibitions, seminars, webinars, and digital marketing campaigns.
• Handle strategic account management, nurturing CXO-level relationships and negotiating major contracts and rate agreements.
• Enhance quotation processes and conversion rates, optimize pricing approaches, and monitor customer/product profitability.
• Develop new business channels in key areas such as industrial water treatment chemicals, wastewater treatment technologies (RO, UF, DM, Softening), cooling and boiler water treatments, effluent recycling, Zero Liquid Discharge solutions, operations & maintenance contracts, and annual service agreements.
• Coordinate effectively with internal departments including Projects, Technical Services, Production, Procurement, Finance, and HR.

Performance Metrics

• Financial: Annual sales targets, gross margin percentages, EBITDA contributions, new business revenue.
• Sales: Monthly achievement of targets, quote-to-order conversion rates, order bookings, collection efficiency, debtor days.
• Customer Metrics: Customer retention rates, satisfaction levels, repeat business, and growth of key accounts.
• Team Metrics: Productivity measurements, employee retention, training completion rates, and regular performance appraisals.

Qualifications and Experience

• Bachelor's degree in Chemical, Mechanical, or Environmental Engineering preferred.
• MBA with a focus on Marketing highly preferred.
• Between 12 to 18+ years of experience in industrial B2B sales.
• At least 5 years managing sizable sales teams.
• Domain experience in water treatment, specialty chemicals, EPC, industrial equipment, or process industries.
• Previous responsibility for annual business volumes upwards of ₹75 crore is favorable.

Essential Skills

• Proficient in strategic sales leadership and key account management.
• Strong expertise in contract negotiation and financial management.
• Effective leadership and team-building capabilities.
• CRM systems proficiency and business planning acumen.
• Excellent verbal and written communication skills.
• Coaching and mentoring ability for sales teams.