Founding Product Marketing Lead

About Jetson

Jetson is an AI-driven platform tailored for Operations Finance teams, aimed at bridging the disconnect between operational performance and financial outcomes. Manufacturing plants and warehouses often rely on two differing versions of reality: operational data from the floor and financial data seen in the P&L. Currently, reconciling these disparities is manual and time-consuming, involving spreadsheets and outdated reports that obscure cost savings opportunities. Jetson has already helped major manufacturers like Stella & Chewy's and West Madison Foods save millions, backed by leading investors and positioning itself as one of the fastest-growing industrial AI startups in New York City.

Role Overview

This pivotal role in Industrial AI involves working closely with the CEO, product teams, sales, and customers to craft how Jetson and the industry at large comprehends AI's impact on manufacturing. You will simplify complex operational and financial workflows into clear, engaging stories that resonate from the plant floor to the executive suite. As the inaugural marketing hire, you will establish Jetson’s positioning, messaging, thought leadership, and go-to-market strategies, forming the basis for all customer engagements, marketing drives, and product launches. This role offers the opportunity to found not only the product marketing discipline but the entire marketing organization as Jetson expands.

Key Responsibilities

• Develop Jetson’s positioning, messaging, and category storylines applicable throughout the customer lifecycle.
• Create tailored communications for diverse audiences, such as executives, Operations Finance teams, operational staff, and private equity stakeholders.
• Invent new language and mental models that make Jetson’s value straightforward and immediate for buyers.
• Engage deeply with customers through sales calls, meetings, site visits, and competitive analyses to consistently refine messaging.
• Establish feedback mechanisms to incorporate customer insights back into company-wide messaging improvements.
• Collaborate with Sales to produce compelling presentations, ROI tools, case studies, demos, and competitive content that advance enterprise deals.
• Ensure marketing assets consistently reinforce a unified and persuasive narrative.
• Lead thought leadership efforts by producing original research, frameworks, customer stories, and founder-driven content that position Jetson as the authority on AI in manufacturing.
• Expand marketing functions including demand generation and brand development as the company grows.

Candidate Profile

• 6 to 10 years of marketing experience in B2B technology companies, preferably as an early product marketing hire.
• Proven ability to market products with complex value propositions to multiple purchasing personas.
• Exceptional storytelling skills, able to translate complex operational and financial data into messaging understandable by Controllers, COOs, and CFOs.
• Strong customer orientation with the ability to extract key messaging points from numerous customer interactions.
• Solid understanding of enterprise sales processes, including navigating buying committees and advancing high-value deals.
• Hands-on approach to defining positioning, content creation, customer interviews, and campaign execution.
• Demonstrated builder mindset with experience creating systems and processes from the ground up.
• Comfortable leveraging AI tools to accelerate research, synthesis, drafting, and iteration.
• Genuine interest in manufacturing, supply chains, and operational challenges facing industrial leaders.
• Ability to thrive in a dynamic startup environment where priorities can shift rapidly.

Preferred Qualifications

• Experience as first or second marketing hire in an early-stage B2B software company.
• Background marketing to traditional sectors like manufacturing, healthcare, logistics, financial services, or industrial technology.
• Proven track record supporting enterprise sales teams closing six-figure deals.

Success Metrics

• Within six months, create a consistent, category-defining narrative adopted company-wide.
• Develop messaging that enhances top-of-funnel leads and supports Sales in closing enterprise deals.
• Implement continuous customer feedback loops that sharpen positioning.
• Deliver market-leading marketing collateral and ROI tools to power the go-to-market team.
• Establish Jetson’s reputation as a leading voice in industrial AI.

Unique Aspects of the Role

• Opportunity to define the language around a new industry category.
• Close collaboration with the founder on strategic priorities.
• Chance to implement and grow the marketing function from inception.
• Be part of one of NYC’s fastest-growing industrial AI innovators.
• Equity ownership with potential advancement to senior marketing leadership as the company scales.

Compensation & Benefits

• Annual salary ranging between $150,000 and $200,000.
• Meaningful equity stake in Jetson.
• Full healthcare coverage provided.
• Unlimited paid time off plus 10 paid company holidays.
• Office perks including daily meal stipends and a fully stocked kitchen.
• Regular team events and off-site retreats.