Email Marketing Specialist

Overview

Innovative Engineering Products Pvt. Ltd. (IEPPL), an ISO 9001:2015 certified industrial solutions provider in India, is seeking an experienced Email Marketing Specialist. This role supports marketing efforts through a well-planned digital email strategy and can be fulfilled on a full-time, part-time, or freelance basis. The position is open to remote work from Ahmedabad, Rajkot, Vadodara, or home-based settings.

Key Responsibilities

• Collaborate with sales managers to develop targeted mail campaign strategies.
• Manage day-to-day email marketing operations including deployments, code uploads, and link tracking independently.
• Oversee customer data lists with attention to opt-out handling, bounce management, and new subscriber integration.
• Partner with demand generation and database teams to enhance lead and database email performance.
• Research competitors and update the team on email marketing best practices.
• Create and implement email testing strategies to optimize communication elements such as content and design.
• Recommend customer segmentation strategies based on analytics to boost campaign effectiveness.
• Conduct A/B testing for continuous improvement of campaigns.
• Design custom email campaigns using tools like Photoshop and Dreamweaver ensuring compliance with spam regulations.
• Manage overall email marketing including content creation, audience segmentation, testing, deployment, and performance reporting.
• Analyze campaign metrics such as open rates, click-through rates, and conversions to generate comprehensive reports.
• Develop engaging content by collaborating with various departments and gathering information from experts for documentation purposes.
• Maintain documentation standards and create alternative media formats for accessibility.
• Work in a quiet, calm remote environment, maintaining flexibility in working hours if required.

Qualifications and Skills

• 2-3 years experience with email automation tools like Hubspot or Mailchimp.
• Proficient in Photoshop, Dreamweaver, CSS, HTML.
• Bachelor's or Master’s degree in Engineering, Marketing, or Digital Marketing certification preferred.
• Exceptional written and verbal communication abilities with strong attention to detail.
• Experience collaborating with engineering teams to enhance user experience through design and content refinement.
• Strong computer skills with advanced knowledge of Excel.
• Excellent organizational, multitasking, time management, and project management capabilities.
• Understanding of B2B marketing strategies and consultative client service skills.
• Capable of learning rapidly and executing tasks accurately and efficiently.

Work Environment

Remote work from home or other locations, ensuring a quiet, distraction-free workspace conducive to focused productivity.