Campaign & Creative Manager

Overview

Amazon Advertising operates at the convergence of eCommerce and advertising, delivering diverse media solutions across Amazon platforms such as mobile and desktop sites, Alexa, Fire TV, Prime Video Ads, Live Sports Sponsorships, and the programmatic Demand Side Platform (DSP). We seek a driven Campaign and Creative Manager (CCM) committed to guiding advertisers through strategic and data-informed media and creative choices that enhance the campaign launch process with innovative and customized advertising services.

Role Impact and Career Progression

• Gain expertise as a trusted advisor on Amazon Advertising products.
• Collaborate with advertisers and internal teams to develop unique and pioneering campaign executions during pre-sales.
• Implement and standardize creative and operational best practices with advertisers to boost creative effectiveness and ensure smooth campaign launches.
• Expand your capabilities in a dynamic, innovation-focused work culture.

Core Responsibilities

• Serve as the primary contact for campaign launches and as a knowledgeable partner on Amazon Advertising solutions.
• Manage complex campaign executions by coordinating with internal teams including Design, Ad Operations, Sales, Ad Policy, and Product, along with external stakeholders, resolving issues throughout the campaign lifecycle.
• Guide advertisers on Amazon policies, creative standards, and workflows that facilitate seamless campaign executions.
• Assess campaign performance and make strategic recommendations to optimize key performance indicators.
• Lead strategic interactions such as creative reviews, campaign kickoff meetings, and deep dives on creative results, and participate in internal business reviews.
• Maintain high service quality standards to foster sustainable growth for advertisers and Amazon Ads.
• Enhance campaign workflows through influencing product development, rolling out features, and optimizing cross-team processes and tools.

Day-to-Day Activities

In this role, CCMs deliver superior results by leveraging Amazon’s services and solutions to enable advertiser success and ease of doing business. They build trust through facilitating stress-free advertiser experiences, allowing smooth launches of comprehensive Display, Video, and Audio campaigns by introducing new product features, providing data-driven creative insights, and continuously educating advertisers while prioritizing excellent end-user experience. CCMs also seek process improvements to scale and standardize workflows and best practices, ensuring outcomes that support the long-term success of advertisers.

Team Description

The Amazon Ads team helps brands craft delightful customer experiences and achieve impactful outcomes. Our offerings span sponsored, display, video, audio, and custom ad formats using Amazon’s cutting-edge insights and technologies, providing flexible pricing and buying options including managed services and programmatic purchasing. This team fosters creativity, experimentation, and innovation, with an emphasis on continuous professional growth and knowledge sharing, supported by a culture of inclusion that celebrates diversity and employee resource groups.

Basic Qualifications

• At least 4 years of experience in digital advertising roles involving client interaction.
• Skilled in data analysis and application of best practices to identify performance drivers.
• Hands-on experience with programmatic advertising and demand-side platforms.
• Proven ability to collaborate with cross-functional teams with varying expertise.

Preferred Qualifications

• Experience within e-commerce or online advertising sectors.
• Knowledge of omni-channel marketing, SEM, or SEO.
• Strong organizational, communication, and relationship-building skills.
• Self-motivated, goal-driven, and adaptable to fast-paced and sometimes uncertain environments.
• Quick learner of new tools, processes, and emerging technologies, including generative AI solutions.
• Interest or experience using generative AI to enhance operational efficiency and strategic outputs, with a critical ability to evaluate AI-generated content and integrate it into workflows.

Compensation and Benefits

The base salary ranges between $75,200 and $131,600 per year. The compensation package also includes sign-on bonuses and restricted stock units. Benefits include comprehensive health insurance plans, life insurance, employee assistance programs, flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid leave, and parental leave.

Equal Opportunity and Accessibility

Amazon is dedicated to providing equal employment opportunities regardless of veteran status, disability, or any other protected classifications. The inclusive workplace culture is reinforced by leadership principles encouraging diverse viewpoints and learning. Reasonable accommodations are available for applicants and employees with disabilities throughout the hiring process and employment.