Business Development Executive

About Apna

Apna, founded in 2019, has linked more than 60 million job seekers with over 250,000 businesses and enterprises across India. Started by Nirmit Parikh, a Stanford alumnus and serial entrepreneur, the company was built to address the difficulties in hiring for entry-level roles. It became India’s fastest unicorn in 2021, reaching that status in just 21 months, and is supported by investors such as Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV.

Role overview

The Growth and Business function at Apna is responsible for user growth and revenue across all business lines for candidates and employers. The team has helped establish the company as a market leader by working through multiple growth levers, including marketing, sales, search and app store optimization, product improvements, and partnerships. This role is part of the FOS team, which focuses on SMB lead management, targeting the right clients, and ensuring smooth onboarding. The company is looking for a Business Development Executive to actively acquire SMB customers, make cold calls, and close long-term deals in the field.

Responsibilities

• Meet 7 to 9 clients each day and present Apna’s hiring products.
• Identify new prospects and keep the manager updated with market information.
• Handle customer objections related to the product, competition, pricing, and expectations.
• Sell recruitment solutions to SMB customers by understanding their business needs.
• Support client onboarding and help them post their first job on the platform.
• Build market references and contribute to organic revenue growth.
• Represent the Apna brand and communicate its value proposition to suitable prospects.
• Work toward weekly and monthly targets while meeting both short- and long-term growth goals.
• Increase brand visibility through collateral distribution and reference building.

Requirements

• A proactive, go-getter attitude with strong street-smart approach.
• Comfort with negotiation, lead generation through cold calling and field activity, and client knocking.
• Two-wheeler access and a valid driving licence are mandatory.
• Strong interpersonal skills and the ability to work well in a team.
• Willingness to travel extensively for the role.

Compensation

The role offers a monthly stipend/salary in the range of INR 23,000 to 55,000.

Additional information

This position is focused on hunting in the market for SMB acquisition, field-based client engagement, and long-term business development. The role involves regular travel and direct market-facing activity.