Business Development Executive - GT (Lucknow)

Overview

Join Beiersdorf as a Business Development Executive focused on General Trade for the Lucknow region. In this role, you will play a pivotal part in driving sales volume and value targets within your designated territory by managing and optimizing the distribution network effectively under budget and policy guidelines.

Key Responsibilities

• Attain the assigned market volume and revenue goals within defined budget, time, and policy limits by effectively managing the distributor network.
• Implement all marketing and sales schemes and promotional activities as per approved plans and discussions from monthly reviews.
• Regularly assess the health and performance of distributor channels monthly.
• Collaborate with the Area Sales Manager in forecasting sales by brand and SKU, incorporating market potential insights.
• Conduct training sessions and development programs for distributor sales teams; provide timely market feedback through monthly reports and meetings.
• Ensure timely appointment and operational readiness of all planned distributors within the zone through coordinated efforts.
• Design and execute promotional campaigns tailored to local customer segments; manage promotional budget utilization efficiently.
• Adhere to all reporting deadlines to guarantee the accuracy of market data.
• Monitor progress on a weekly and monthly basis to identify any deviations from objectives and implement corrective measures.
• Track secondary sales actively and conduct frequent reviews alongside the extended sales team.
• Maintain comprehensive MIS reporting using online IT-enabled systems.

Candidate Profile

• Educational Qualification: Graduate degree or MBA.
• Professional Experience: Minimum of 4 years in sales roles.

About Beiersdorf

Beiersdorf has a 140-year legacy dedicated to helping people care for their skin through innovative products for reputed brands like NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Aligned with the purpose "We Care Beyond Skin," the company prioritizes consumer wellbeing, employee welfare, environmental sustainability, and social responsibility.

With over 20,000 employees, Beiersdorf cultivates an inclusive culture based on CARE, COURAGE, SIMPLICITY, and TRUST, embracing diversity and providing equal opportunity to all individuals.

Additional Information

Your point of contact for this position is HR representative Tabassum Shaikh. Applications are to be submitted online via the company intranet by August 22, 2026.