Brand & Visual Identity Designer

About the Role

We are an AI-native recruiting startup focused on creating a voice-first job-search platform. We are seeking a Brand & Visual Identity Designer to evaluate our existing brand assets and enhance them to support our next growth phase. This is a brand refresh, not a total overhaul, aiming to respect existing brand equity while sharpening the visual experience, especially for our jobs/careers website. The scope also includes creating distinct visual identities for two AI agents embedded in our product.

Key Responsibilities

• Conduct a comprehensive review of existing brand elements including logo, color palette, typography, imagery, UI patterns, and tone.
• Identify which aspects of the current brand should be retained and which elements hold the brand back.
• Develop a clear visual direction by translating the desired brand “vibe” into mood boards, reference points, and well-explained rationale, beyond just final mockups.
• Refine and update the visual identity system to create a cohesive and intentional look for the jobs website, including colors, typography, imagery style, iconography, and key UI components.
• Design unique visual identities for two AI agents within the product, including naming support, avatar or character concepts, and styling that corresponds with their roles and interactions (chat and voice), while aligning with the overall brand identity.
• Prepare concise brand guidelines—a one-pager or brief deck—that documents the updated visual system and AI agent identities for consistent future application by team members and designers.

Deliverables

• Summary report from brand audit indicating elements to keep, evolve, or eliminate.
• Updated visual direction, including mood boards and supporting rationale.
• Refined brand assets applied to critical job-site templates and screens.
• Distinct visual identities for two AI agents, including naming options and styling rules for different interaction modes.
• A summarized brand guidelines document for internal use.

Candidate Profile

• A portfolio showcasing substantial brand design work, emphasizing strategic identity thinking over mere UI decoration.
• Experience in evolving existing brands through refreshes rather than only creating new brands from scratch.
• Ability to work within defined constraints, maintaining brand equity while driving design improvements.
• Bonus qualifications include experience designing character or agent identities/mascots and working with B2B technology or recruitment/career-related brands.

Why Join Us?

This position offers meaningful impact on how candidates experience the brand, including shaping the personalities of AI agents they interact with. The scope is focused and decisions are made quickly, allowing your work to visibly influence our evolving identity.