Brand & Creative Director

About DNAnexus

DNAnexus is a pioneering company at the forefront of precision health, creating the cloud platform that supports the world's most advanced genomics and multiomics initiatives. Collaborating with top diagnostics companies, health systems, biopharma, and research institutions, DNAnexus enables faster progress, large-scale collaboration, and the transformation of complex data into impactful clinical and scientific results.

Role Overview

We are seeking a Director of Brand & Creative who will passionately own and nurture the DNAnexus brand. This role requires a creative leader with refined taste, strong instincts, and extensive experience to define excellence and push the brand forward. The ideal candidate adeptly embraces contemporary tools, including AI, as integral to their creative process.

You will collaborate closely with a skilled marketing team, leveraging your influence to shape alignment and advance a shared creative vision. Your leadership will set the bar for outstanding brand work, emphasizing quality, impact, and integrity in every output.

Key Responsibilities

• Manage DNAnexus's brand identity across all platforms such as web presence, digital media, events, campaigns, product marketing, company merchandise, and executive communications.
• Evolve and scale the brand system to maintain consistency and character as the company grows.
• Own final creative review to ensure all brand materials meet high standards.
• Lead the creation and delivery of superior creative assets including campaigns, digital content, event materials, and executive communications.
• Oversee agency and contractor work ensuring alignment with the creative vision.
• Transform complex scientific and technical content into accessible and compelling visual and written narratives for both scientific and business audiences.
• Utilize all available creative tools, particularly AI, to produce timely, high-quality work, knowing when to rely on technology and when human expertise is crucial.
• Stay informed about advancements in AI-driven creativity to enhance team workflows.
• Drive strategic brand initiatives from concept through execution in partnership with product marketing, demand generation, and executive stakeholders.
• Implement rigorous project management for creative efforts, maintaining timelines, stakeholder communication, and delivery without prompting.
• Contribute creative insight early in campaign planning to influence strategy alongside execution.
• Act as a trusted advisor on brand matters, skillfully balancing advocacy and flexibility to achieve alignment.
• Translate brand strategies into actionable, measurable plans that empower other teams in the organization.

Candidate Profile

• Possess a diverse portfolio that showcases brand systems, campaigns, digital design, and possibly editorial or motion graphics, each piece reflecting a defined creative perspective.
• Demonstrate strong discernment around AI-generated content, quickly identifying flaws and making improvements.
• Exhibit leadership in guiding creative teams without formal authority through credibility built on taste, clarity, and follow-through.
• Thrives in fast-paced environments with limited resources, successfully fostering teamwork and delivering high expectations.
• Operate with urgency while maintaining a commitment to craftsmanship, inspiring teammates to uphold the same standards.

Personal Attributes

The ideal leader is proactive, energetic, focused, and comfortable navigating ambiguity. They adapt swiftly to changing priorities and elevate the contributions of colleagues by setting and upholding high standards. Driven by curiosity, they continually seek out new tools and innovative methods to enhance creative outcomes.

Required Qualifications

• Over 7 years of experience in brand, creative, or design roles, including a minimum of 3 years at a director level or equivalent scope.
• Demonstrable success managing brand identity and producing original creative work across various media and channels.
• Proven experience delivering full lifecycle brand initiatives, managing cross-team stakeholders, timelines, and creative quality.
• Hands-on expertise with AI creative platforms such as Midjourney, Adobe Firefly, ChatGPT/Claude for creative purposes as core workflow tools.
• Strong proficiency in Adobe Creative Suite and/or Figma.
• Skill in interpreting complex technical subjects into engaging visual and written messaging.
• Adept at leading through influence by earning trust and fostering alignment within marketing teams.
• Ability to juggle multiple projects concurrently, meet deadlines, and keep partners informed.

Desirable Skills

• Experience in life sciences, healthcare, biotechnology, or enterprise SaaS sectors.
• Capabilities in motion design or video production.
• Familiarity working on brand initiatives targeting scientific or research-driven audiences.
• Experience directing agency and contractor collaborations.

Compensation & Location

The role offers a competitive base salary ranging from $130,000 to $150,000 annually, plus bonus opportunities in line with experience. Benefits include health, dental, vision insurance, 401(k) plans, and generous paid time off. The position is based in Boston, MA with options for hybrid work.

Additional Information

DNAnexus is headquartered in Mountain View, California and employs over 220 staff across the U.S. and Europe. The company is rapidly growing, supported by investors like Google Ventures and Blackstone, and trusted by leading biomedical organizations globally. Join a company driving scientific innovation through precision health data cloud technology.