Social Media Marketing Intern

About Traya Health

Traya Health is an Indian healthcare and personal care brand focusing on direct-to-consumer holistic treatments for hair loss. They provide personalized doctor-recommended solutions aimed at identifying the root causes of hair fall, supplemented with a product range derived from Ayurveda, allopathy, and nutrition.

Internship Overview

This internship is designed for a detail-oriented and creative individual who will assist the Digital Marketing team in enhancing Traya’s presence on YouTube and Instagram. The role involves hands-on management of social media channels with an emphasis on timely content publication, optimizing discoverability, and leveraging data insights for growth.

Key Responsibilities

• Posting and scheduling videos, reels, and shorts on YouTube and Instagram platforms.
• Crafting and refining metadata such as titles, descriptions, tags, and hashtags to boost reach and visibility.
• Ensuring all content complies with platform-specific guidelines and brand standards.
• Managing technical aspects on YouTube including aspect ratios, end screens, chapters, and cards.
• Handling Instagram-specific features like cover frames, alt text, and accessibility captions.
• Overseeing daily operations of both social accounts, including audience engagement.
• Monitoring community interactions by responding to comments and messages.
• Coordinating content calendars to maintain consistent posting schedules.
• Tracking metrics via YouTube Studio and Instagram Insights and preparing weekly/monthly performance reports covering views, engagement, reach, followers, and watch time.
• Identifying emerging trends to provide actionable recommendations.
• Supporting administrative and operational tasks related to channel management.
• Contributing to brainstorming sessions and researching ideas for new content.
• Keeping abreast of algorithm updates, new social media features, and industry trends.

Candidate Eligibility

• Applicants must be available for a full-time, in-office internship based in Mumbai.
• Internship start dates between July 16, 2026 and August 20, 2026.
• Commitment to the full 3-month internship tenure.
• Possession of relevant skills and keen interest in social media marketing.

Required Qualifications and Skills

• Currently enrolled in or recently graduated from marketing, mass communication, media studies, or a related discipline.
• Experience with YouTube and Instagram from either a creator or business viewpoint.
• Basic knowledge of SEO techniques for video and social media content.
• Comfortable interpreting data through analytics dashboards.
• High attention to detail in writing titles, captions, and metadata.
• Strong organizational ability to manage multiple deadlines.
• Proactive and self-driven attitude suitable for a dynamic work environment.
• Previous experience managing social media accounts (personal, freelance, or organizational).
• Familiarity with content scheduling software such as Later, Buffer, or Hootsuite.
• Basic video editing proficiency using tools like CapCut or Adobe Premiere Rush.
• Skills in designing thumbnails with applications like Canva or Adobe Express.

Compensation and Benefits

• Monthly stipend of INR 15,000.
• Certificate upon successful completion of the internship.
• Casual dress code to foster a comfortable work atmosphere.