Technologist

Role Overview

This dynamic position combines sales and marketing-driven systems engineering with a core focus on managing and evolving the company's CRM system, specifically Salesforce, along with business and process automation for East Africa's largest real estate project.

Key Responsibilities

• Steer the strategy for developing and deploying the Rendeavour CRM system.
• Integrate marketing campaigns within the CRM platform effectively.
• Analyze consumer behavior using data from Rendeavour's digital platforms.
• Implement suitable new CRM tools aligned with Rendeavour's business needs.
• Maintain and ensure the integrity of CRM databases.
• Lead efforts to enhance business efficiency through software engineering solutions.
• Plan and carry out digital marketing campaigns across web, SEO/SEM, email, social media, and display advertising, setting clear and measurable objectives.
• Deliver weekly updates to the company website featuring news, events, and images.
• Regularly distribute monthly newsletters using Mailchimp and the CRM system.
• Conduct experiments and conversion tests on all digital platforms for Tatu City, measuring their outcomes.
• Identify emerging digital trends to optimize online spending and campaign performance.
• Develop strategies to increase website traffic and improve user engagement and design, aiming to reduce bounce rate.
• Monitor and review new digital marketing technologies to keep the company ahead in the field.

Qualifications & Skills

• Possess Salesforce Certified Platform Developer or Administrator credentials.
• Demonstrated capability in web or app development.
• Experience working within digital marketing environments.
• Minimum of 3 years hands-on experience within the Salesforce ecosystem.