Social Media Manager & Content Creator

About REALM

REALM is a vibrant platform and community designed for music professionals including artists, producers, songwriters, engineers, instrumentalists, DJs, and others involved in the music industry. The platform's REALM Arcade facilitates music challenges where members can win cash prizes, receive constructive feedback, form valuable connections, and engage with industry-leading talent and companies.

Role Overview

We are looking to appoint a Social Media Manager & Content Creator responsible for consistently capturing dynamic moments and developments across the platform and transforming them into daily social media content that resonates with current trends and music culture. This is a creative, hands-on role involving content development, editing, publishing, and managing social media channels with emphasis on timely and culturally relevant storytelling.

Key Responsibilities

• Generate and publish daily engaging content across REALM's social media channels.
• Oversee and maintain the social media content calendar.
• Invent content ideas focused on challenges, artist highlights, events, community engagement, product updates, and partnerships.
• Edit short-form videos tailored for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
• Convert longer format videos from interviews, community calls, and event footage into compelling clips for social media.
• Create visually appealing carousels, graphics, promotional materials, captions, and story content.
• Identify and highlight impactful moments, stories, quotes, and narratives within the community.
• Craft clear, engaging copy aligned with REALM's distinct voice.
• Schedule and ensure consistent content publishing across various platforms.
• Interact with comments, direct messages, artists, and community members to foster engagement.
• Analyze content performance metrics and suggest improvements for better reach and engagement.
• Ensure consistent visual style and messaging across all social channels.
• Collaborate closely with the founders, internal team, artists, and community to enrich content and brand presence.
• Develop repeatable content formats and series to build brand recognition.
• Stay up-to-date with social media trends, music culture, emerging platforms, and innovative content formats.

Primary Platforms

• Instagram
• TikTok
• YouTube Shorts
• LinkedIn

Candidate Profile

• Proven experience in social media account management.
• Strong skills in editing short-form videos.
• Ability to consistently produce content efficiently.
• In-depth understanding of major platforms including Instagram, TikTok, YouTube, and LinkedIn.
• Excellent storytelling, caption writing, and copywriting capabilities.
• Keen creative sense with strong attention to detail.
• Self-motivated and capable of meeting deadlines independently.
• Comfortable working with raw video footage with minimal guidance.
• Knowledge of social analytics tools and interpreting content performance.
• Deep interest in music, artists, creative communities, and digital culture.
• Skill in recognizing compelling stories and moments worth sharing.

Preferred Qualifications

• Experience within music, entertainment, media, technology, or the creator economy sectors.
• Familiarity with startup environments or fast-paced brands.
• Proficiency with editing and design software such as Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, or equivalents.
• Basic graphic or motion design competency.
• Experience covering events, conducting interviews, or capturing behind-the-scenes footage.
• Understanding of community-driven brands and user-generated content.
• Background knowledge of music production, songwriting, DJ culture, or broader music industry dynamics.

Success Measures

• Consistent publication of high-quality content daily.
• Transform community achievements and platform activities into engaging stories.
• Ongoing enhancement of content quality and audience engagement.
• Development of recognizable recurring content series.
• Expansion of platform awareness and music professional participation.
• Representation and enthusiasm of the REALM community through content.

Schedule and Compensation

This is a part-time contractual role requiring flexible yet consistent weekly availability with the ability to respond promptly to timely content opportunities. The publishing cadence and workload will be mutually agreed upon. Compensation will be provided via a monthly retainer dependent on experience, availability, portfolio strength, and responsibilities, with an anticipated range between $1000 to $2500 per month.

Application Process

Applicants must email their resume, portfolio or examples of social content, links to managed accounts, examples of edited short-form videos, a motivation letter explaining interest in REALM, monthly retainer expectations, and weekly availability. Submissions without relevant work samples may not be considered.

Additional Application Questions

• Provide links to three examples of social media content you have created or managed.
• Clarify which stages of content production you are involved in (strategy, filming, editing, design, writing, publishing, community management, analytics).
• Describe social accounts managed and results achieved.
• Outline experience related to music, entertainment, technology, or creator economy.
• List editing and design tools most frequently used.
• Confirm comfort level with daily creation and publication of content.
• Indicate if you reside or can be regularly available in New York City.
• Confirm suitability of the monthly retainer arrangement.
• Specify estimated weekly hours included in your retainer proposal.
• Describe a content series or social media concept you would propose after reviewing REALM.