Social Media & Content Specialist

About Carbitex and Role Overview

Carbitex, a pioneering brand in flexible carbon fiber technology for performance footwear, is looking to hire a Social Media & Content Specialist based in Seattle, WA. This hybrid role involves three days per week in-office presence and focuses on organically growing our social media presence across various digital platforms with creative content initiatives.

Key Responsibilities

• Create original, branded graphic materials for social media posts and campaigns using tools such as Canva, Adobe Illustrator, and Figma.
• Craft platform-specific, compelling text copy that aligns with the Carbitex brand voice, making complex technical information accessible and engaging.
• Produce and edit short-form video content with software like CapCut to enrich social media engagement.
• Document behind-the-scenes content during product testing and lab sessions to support authentic storytelling.
• Oversee the scheduling and posting of content on LinkedIn, Instagram, Facebook, X, and emerging platforms like Reddit.
• Maintain and update a content calendar linking company milestones, launches, and industry events.
• Interact with social media communities via comments, direct messages, and outreach to creators and industry professionals.
• Monitor social media metrics and deliver insightful performance reports.
• Collaborate closely with engineering and scientific experts to ensure technical accuracy of all published content.
• Coordinate content sharing efforts with partner brands and assist co-marketing projects.
• Stay informed of social media trends to boost brand visibility and engagement opportunities.
• Develop and manage influencer and creator partnerships, focusing on biomechanists, sports medicine professionals, and footwear designers.
• Support coverage of trade shows, product launches, and related events.
• Perform additional marketing duties as assigned.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Journalism, or an equivalent combination of education and experience.
• 1-3 years of practical experience producing social media content, including copywriting, graphic design, and video production.
• Strong ability to convey technical and scientific concepts clearly to target audiences.
• Expertise with graphic design tools for creating social-first visual content from scratch.
• Proficiency in short-form video content creation and editing tailored for social platforms.
• Demonstrated initiative and self-management in a newly established role with autonomy and responsibility.
• Effective project management skills capable of handling multiple assignments concurrently.
• Team player mindset with openness to technical feedback.
• Interest in and willingness to deepen knowledge of biomechanics and technical scientific topics.

Technical Proficiencies

• Design tools: Canva, Adobe Illustrator, Figma or similar
• Video editing: CapCut or equivalent
• Social media management tools: HubSpot, Later, Sprout Social or related platforms
• Analytics and reporting software for social media
• Microsoft 365 suite

Work Conditions

This position requires extensive use of computers and prolonged sitting. Flexibility includes occasional evening or weekend shifts for launches or events, plus about 10-15% travel to industry events with necessary valid driver's license. The schedule is primarily Monday to Friday during normal business hours with hybrid in-office work three days per week.

Why Join Carbitex?

This newly created position offers substantial ownership to shape Carbitex's social media identity, particularly as we grow our digital presence and influencer programs. Join us in advancing cutting-edge materials technology within the performance footwear sector.