Sales Officer - Bhavnagar

About Relaxo Footwears Limited

Join Relaxo Footwears Limited, India's leading footwear manufacturer ranked among Fortune India's Top 500 companies with a market capitalization exceeding 30,000 Crores. Relaxo's popular brands including Relaxo, Sparx, Flite, and Bahamas dominate the market by delivering both quality and affordability.

• 400+ retail outlets supported by a strong e-commerce platform
• Production capacity of approximately 1.05 million pairs daily
• Over 20,000 skilled employees globally
• Presence in more than 30 countries worldwide
• Annual revenue close to 3,000 crores
• Eight advanced manufacturing plants
• Operations driven by SAP systems
• Diverse workforce including talent from renowned institutes like IIMs and IITs

Be a part of a dynamic organization committed to innovation and career growth, and help shape the future of footwear.

Job Summary

The Sales Officer will be pivotal in boosting secondary sales by acting as the key liaison between distributors and retailers to expand market share of our products at the consumer level.

Key Responsibilities

• Communicate stock demand issues to Assistant Sales Manager (ASM) and support primary planning based on demand for new product developments (NPDs) and key items
• Manage and ensure prompt resolution of claims from trade partners
• Assist distributors in clearing slow-moving stock and track order fulfillment for retailers
• Provide ASM with market service feedback collected from distributors
• Investigate and resolve retailer complaints, drafting reports and recommendations for ASM
• Engage ASM assistance in resolving retailer and distributor disputes
• Identify and ensure coverage of unserviced retail outlets by distributors and update new outlets
• Share competitor intelligence, trade promotions, NPDs, and market activities with ASM
• Ensure product availability, visibility and merchandising standards at retail locations
• Promote demand creation for focus articles and NPDs through sampling, reporting demand data to distributors and ASM
• Drive retailer awareness about company offerings and trade promotions through market visits and promotional materials
• Encourage distributors to stock and sell products aligning with market demand and broadening product range

Competencies and Skills

• Strong selling and interpersonal skills
• Analytical thinking and customer orientation

Performance Metrics

• Revenue contribution from NPDs within assigned sales area
• Growth in range billing within area
• Increment in retail outlet coverage
• Improvement in demand fulfillment rates for NPDs and focus articles
• Regular adherence to planned job schedules (PJP) and timely report submissions
• Compliance with market working norms and relationship building

Stakeholder Interaction

• Internal coordination with ASM and MIS Admin team
• External engagement with distributors and retailers

Additional Information

• Location: Bhavnagar, India
• Grade Levels: O1/O2
• Travel is required as part of the job responsibilities

Educational Requirement: Graduation in any discipline

Experience: 2 to 9 years in sales, preferably with a background in retail sales and distribution management within the footwear, FMCG, or FMCD industries.