Sales & Marketing Executive

Job Overview

The Sales & Marketing Executive at Acekawasaki Crane India Limited is tasked with driving new business growth, maintaining strong customer relationships, and achieving sales targets by effectively promoting the company's industrial lifting solutions and services.

Key Responsibilities

• Identify and cultivate new business prospects through client visits, referrals, and market research initiatives.
• Generate and convert sales leads into confirmed orders.
• Regularly engage with customers to understand their needs and offer appropriate product solutions.
• Market the company’s portfolio including EOT Cranes, Hoists, Spare Parts, Annual Maintenance Contracts, Modernization, and Crane-related services.
• Draft quotations, cost estimates, proposals, and tenders tailored to customer requirements.
• Follow up on quotations, purchase orders, and payment processes to ensure smooth transactions.
• Maintain and nurture existing client connections to identify opportunities for repeat business.
• Work collaboratively with internal departments such as Design, Production, Purchase, Service, and Accounts to ensure seamless order execution.
• Negotiate pricing, delivery schedules, and commercial terms effectively with customers.
• Consistently achieve monthly, quarterly, and annual sales targets.
• Prepare and submit detailed daily visit reports, weekly updates, and monthly sales summaries.
• Monitor competitor activity, market trends, and collect customer feedback for strategic insights.
• Represent the company professionally in customer meetings, exhibitions, and product demonstrations.
• Ensure timely collection of outstanding payments from clients.
• Accurately maintain customer records within the company’s CRM or sales database.
• Uphold high standards of professional conduct and ethics at all times.

Products & Services

• EOT Cranes
• Wire Rope Hoists
• Chain Hoists
• JIB Cranes
• Gantry Cranes
• Crane Spare Parts
• Annual Maintenance Contracts (AMC)
• Crane Modernization & Upgradation
• Preventive Maintenance Services

Qualifications & Experience

• Diploma, B.Tech, or B.E. in Mechanical, Electrical, or a related engineering discipline.
• MBA in Marketing is advantageous but not mandatory.
• 2 to 5 years of experience selling industrial equipment such as cranes, hoists, and material handling products preferred.
• Fresh graduates with strong communication skills may be considered for trainee roles.

Skills & Competencies

• Excellent verbal and presentation communication skills.
• Strong capability in negotiation and sales techniques.
• Technical aptitude to understand industrial product specifications and customer enquiries.
• Proficiency with Microsoft Office tools including Excel, Word, and PowerPoint.
• Skillful in quotation and commercial offer preparation.
• Customer relationship management and problem-solving abilities.
• Willingness to undertake extensive travel for customer engagement.
• Strong time management, teamwork, target orientation, and professional ethics.

Performance Metrics

• Achievement of sales goals on a monthly and yearly basis.
• Number of new customers gained and revenue generated.
• Conversion rates from inquiries to confirmed orders.
• Customer satisfaction and retention levels.
• Timely submission of sales documentation.
• Effective collection of payments within set credit periods.

Working Environment

• Position requires frequent travel to customer locations and site visits.
• Combination of office work and field engagement.
• Participation in exhibitions and client meetings as necessary.