PR & Events Manager

About the Company

Swatch Group is the leading global producer of finished watches, encompassing 16 prestigious watch brands across all price points. The Group's portfolio includes renowned names such as Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch, and Flik Flak. Besides watchmaking, it operates in jewelry manufacturing, watch movements production, and component sales. Its extensive distribution extends through multi-brand retail outlets and exclusive boutiques, Tourbillon and Hour Passion. Additionally, Swatch Group pioneers in advanced technologies including nanomechanical, nanoelectronic, and Bluetooth innovations that serve watchmaking and other sectors.

Job Description

The position of Public Relations & Events Manager for Rado, U.S. & Caribbean, involves crafting and executing the brand's PR and media strategies to bolster the brand’s reputation and visibility. The role demands overseeing media communications, managing proactive engagement with journalists and influencers, and handling sensitive issues promptly. Daily media relations, content creation, and event management fall under this role's scope.

Key Responsibilities

• Enhance brand awareness and increase market share via well-planned PR campaigns for product launches and promotions.
• Partner closely with the Marketing Manager to synchronize PR efforts with broader marketing goals.
• Lead annual PR campaign planning and execution, liaising with global marketing communications and local marketing management.
• Innovate and identify opportunities to maximize brand success.
• Produce compelling PR materials including press releases and media kits when not supplied by headquarters.
• Oversee PR initiatives from initial concept to completion.
• Prepare various communication collateral including presentations and reports for multiple platforms.
• Maintain and grow the U.S. media contacts database; facilitate networking for corporate executives.
• Maintain regular, proactive media engagement.
• Manage logistics related to product samples for photoshoots and placements.
• Analyze PR effectiveness qualitatively and quantitatively to optimize ROI.
• Administer the PR budget, ensuring deadlines, objectives, and invoicing are met.
• Organize and implement local and national events, retail partner collaborations, brand and sponsorship events across the U.S.
• Manage all facets of event planning including venue selection, creative theming, scheduling, travel, security, and permits.
• Ensure comprehensive event coordination from proposals and approvals to execution and post-event analysis.
• Generate regular media activity reports on weekly to annual timelines.
• Collaborate continuously with the team to brainstorm fresh ideas and strategies.
• Build and nurture relationships with media and industry leaders.
• Control event budget planning, monitoring, and administrative processes through SAP.
• Create written content for websites, blogs, and social media.
• Requires up to 35% domestic and international travel.
• Other duties as assigned by management.

Candidate Profile & Requirements

• Minimum seven years' experience in PR, ideally with consumer luxury products, agency, media, or corporate environment.
• Bachelor’s degree in Communications, Advertising, Journalism, Marketing, or Business.
• Expertise in traditional and digital/social media PR strategies.
• Strong communication and writing skills are a must.
• Proficient in event planning.
• Established network with media contacts and proven record securing top-tier national media coverage.
• Demonstrates ability to build lasting professional relationships.
• Capable of thriving in a dynamic, high-pressure setting while managing multiple projects.
• Flexible to work weekends as needed and willing to travel extensively.
• Physical ability to perform office work including occasional lifting up to 25 lbs and finger dexterity.
• Skills required: event organization, social media acumen, influencer engagement, confident presentation and communication, stress management, self-motivation and quick learning, project management, strong problem-solving, early start and late finish work ethic, adherence to procedures, and constructive feedback acceptance.
• Team-oriented approach.

Additional Information

This role description provides a fundamental overview; duties may evolve. The employer supports equal opportunity, diversity, and environmental sustainability.

Benefits

• Comprehensive health, dental, and vision insurance covering employees and dependents, effective from the first of the month after 30 days, with generous employer contributions.
• Immediate enrollment in 401(k) with full employer match after one year (4% max company match with 5% employee contribution).
• Company-paid life insurance and Long Term Disability coverage.
• 18 days paid time off annually, increasing to one month after five years.
• Additional sick leave for medical, parental, and military situations.
• Holiday pay.
• Optional benefits include Flexible Spending Accounts, Short-Term Disability, and Accident/Hospital Indemnity insurance.
• Employee discount on company products.

Location

Job based in Miami, Florida at 800 Waterford Way, Suite 1000, 33126 USA.