Marketing Specialist - Performance Marketing

About the Role

We are seeking a highly experienced Performance Marketing Specialist to join our team in Coimbatore. This full-time, on-site position involves creating and executing performance-driven marketing strategies across digital channels including Paid Search (PPC), Social Media Ads, Display, and SEO.

Key Responsibilities

• Strategize and implement marketing campaigns across platforms such as Google Ads, Meta, and LinkedIn while managing daily operations, budgets, bidding, and pacing.
• Conduct ongoing optimization efforts including A/B and multivariate testing to enhance click-through and conversion rates while reducing cost per acquisition.
• Track, analyze, and report on performance metrics using analytics tools like Google Analytics, providing data-driven insights to improve campaign effectiveness.
• Collaborate closely with content, creative, and analytics teams to develop compelling advertising assets and aligned strategies.
• Ensure all advertising efforts comply with platform policies, brand standards, and data privacy requirements.

Required Skills and Experience

• 8-10 years of proven expertise in managing and optimizing digital campaigns with a strong track record in ROI improvement.
• Advanced proficiency in Google Ads, Google Analytics, Facebook Ads Manager, and other related advertising platforms.
• Strong analytical aptitude to interpret complex data, recognize trends, and make strategic decisions.
• In-depth knowledge of SEO/SEM, conversion rate optimization, attribution models, and digital tracking techniques.
• Excellent communication, project management, strategic planning skills, and ability to thrive in a fast-changing environment.

Preferred Skills

• Hands-on experience with marketing automation tools such as HubSpot or Marketo.
• Familiarity with CRM systems and lead scoring or nurturing workflows.
• Knowledge of programmatic advertising and demand-side platforms (DSPs).
• Experience with landing page optimization tools like Unbounce, Optimizely, or VWO.
• Exposure to affiliate marketing or influencer campaign coordination.
• Advanced spreadsheet skills for automation and pivot table analysis using Excel or Google Sheets.
• Background working with US-based or international clients is a plus.

Certifications

Certifications in Google Ads and other relevant PPC platforms are considered advantageous.