Marketing Manager

Overview

This role demands complete ownership of the marketing function for two distinct brands: a B2B CRM consultancy (VortexWeb) and a hiring platform (FirstGig). The candidate will develop and implement marketing strategies, manage marketing channels, and drive measurable results, handling the entire scope from strategic planning to daily execution.

Key Responsibilities

• Design and execute comprehensive marketing strategies and manage the marketing calendar for both VortexWeb and FirstGig.
• Plan and implement digital marketing campaigns on platforms such as LinkedIn, Meta, Google, and email.
• Oversee all content creation including social media, blogs, website copy, case studies, and creative direction for campaigns.
• Drive lead generation and sales pipeline growth for VortexWeb and user acquisition for FirstGig.
• Ensure brand consistency across two separate brand identities and audiences.
• Establish and monitor marketing metrics, analyze performance data, and continuously optimize marketing efforts.
• Collaborate closely with company founders, sales teams, and external teams including freelancers and agencies.
• Manage and optimize the marketing budget ensuring positive return on investment.

Required Skills and Experience

• Demonstrated experience managing end-to-end marketing operations, preferably in B2B and consumer or platform brands.
• Strong expertise in digital marketing channels including paid social media, search engine marketing, SEO, email marketing, and content marketing.
• Capable of independently translating strategy into action without supervision.
• Data-driven approach with ability to set performance targets and report progress clearly.
• Excellent verbal and written communication skills.
• Self-motivated with a strong sense of ownership for results.

Preferred Qualifications

• Experience marketing SaaS, CRM, consulting, or hiring/HR technology products.
• Proven ability to manage multiple brand identities simultaneously.
• Basic proficiency with design and marketing software such as Canva, analytics dashboards, and marketing automation tools.