Marketing Director

About Jayasom Wellness Resort

Situated in Tabuk, Saudi Arabia, Jayasom Wellness Resort at Triple Bay, AMAALA, opening in 2026, is a unique sanctuary focused on holistic wellness and conscious living. In partnership with Red Sea Global, the resort offers tailored healing journeys combining Western science with complementary therapies, including physiotherapy, fitness, nutrition, spa treatments, mindful recreation, and traditional healing practices. The resort aims to create meaningful connections and elevate human potential through soulful care for adults, families, and private residents.

Role Purpose

The Marketing Director will collaborate with the Director of Marketing, PR & Communications to design and execute integrated marketing strategies that boost brand recognition, guest interaction, and commercial success. This role involves managing marketing activities across various channels while ensuring alignment with brand standards and business goals. The director will work closely with the Digital Marketing Manager and other teams to craft effective campaigns and memorable guest experiences, while also fostering innovation and upholding Jayasom's wellness and sustainability values.

Key Responsibilities

• Communicate effectively across all organizational levels.
• Build and nurture relationships with internal colleagues, corporate offices, guests, and external partners.
• Collaborate with various departments to ensure seamless project execution.
• Stay knowledgeable about all resort offerings including facilities and programs.
• Participate actively in departmental meetings, training sessions, and cross-department initiatives.
• Support departmental aims and business strategies with professionalism and accountability.
• Maintain confidentiality of sensitive business information.
• Adopt a proactive, solution-focused approach to challenges.
• Lead and mentor team members and interns, encouraging a culture of collaboration, accountability, creativity, and continuous improvement.
• Manage day-to-day marketing operations, ensuring timely delivery of campaigns and projects aligned with brand standards.
• Develop and roll out integrated marketing campaigns to enhance brand visibility and commercial objectives.
• Identify and leverage opportunities to increase brand exposure, guest engagement, and revenue.
• Produce marketing materials such as collateral, presentations, signage, and menus aligned with brand identity.
• Oversee content planning and creation for multiple platforms including social media and digital channels.
• Coordinate photo and video productions and maintain comprehensive content asset libraries.
• Manage collaborations with influencers, agencies, designers, and vendors for quality and timely outputs.
• Analyze campaign results to suggest improvements and optimize returns on investment.
• Prepare detailed reports, presentations, and evaluations to aid decision-making.
• Conduct market research and monitor competitor activities and trends to identify new opportunities.
• Work alongside Sales, Revenue, Wellness, and Operations teams to support launches, promotions, and other commercial initiatives.
• Plan and execute on-site events and activations.
• Manage marketing budgets and ensure efficient resource use.
• Keep abreast of emerging technologies, AI tools, and best practices to enhance marketing efficacy.
• Handle multiple projects concurrently, meeting deadlines, budgets, and quality standards.
• Champion brand consistency throughout all marketing endeavors.

Requirements

• Bachelor's degree in Marketing or equivalent preferred.
• At least five years’ experience in marketing, brand management, or communications, preferably within luxury hospitality, wellness, lifestyle, or premium brands.
• Experience launching new brands and managing marketing campaigns in dynamic, fast-paced settings.
• Background working with agencies, production teams, and external suppliers.
• Knowledge in marketing principles, social media, content marketing, analytics, market research methodologies, and project management.
• Fluency in English and Arabic is required.
• Competencies include strategic thinking, problem solving, creativity, teamwork, commercial awareness, communication, adaptability, attention to detail, and time management.
• Technical skills must include Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Lightroom, basic video editing, budget management, and risk and reputation management.

Additional Information

• Must embody a positive, proactive, professional, and accountable attitude.
• Be flexible, reliable, ethical, discreet, solutions-driven, and resilient in a fast-evolving environment.
• Commitment to ongoing professional and personal development is expected.
• This position may require duties beyond the listed responsibilities as organizational needs evolve.