Marketing Coordinator

About TradeMutt

TradeMutt is a unique mental health initiative disguised as a workwear brand, known for creating the country's most vibrant workwear to spark conversations that matter. Profits from sales are directed towards TIACS, a free and professional counselling service designed for everyday people who might not otherwise have access to support.

Role Overview

We are seeking a proactive Marketing Coordinator to manage our organic social media and community engagement, develop and design our email marketing campaigns, and contribute a strong design perspective to our outputs. This mid-level, hands-on role is integral to our four-person marketing team.

Key Responsibilities

• Develop and schedule content for organic social platforms including Instagram, TikTok, Facebook, and LinkedIn.
• Engage actively with community members through comments and direct messages, fostering conversations and maintaining brand voice.
• Design and execute email marketing campaigns using templates in Klaviyo, including basic layout and imagery.
• Create on-brand graphic assets for social media, email newsletters, promotional banners, campaign tiles, and stories.
• Identify and collect user-generated content from customers in real-world settings.
• Manage relationships with influencers and brand ambassadors, handling communication, briefing, and follow-ups.
• Support campaign launches and promotions across social, email, and website channels, coordinating with the Creative Producer or Freelance Designer for complex design requirements.
• Capture raw content such as phone footage and event highlights to be refined by the Creative Producer.

A Typical Week

• Planning and scheduling social media posts; preparing upcoming week's email campaigns in Figma.
• Producing sets of consistent social tiles and story visuals.
• Responding to comments and messages with a warm, playful voice that is distinctly TradeMutt's.
• Coordinating larger design projects with the Creative Producer and monitoring progress.
• Spotting emerging trends early and presenting ideas to the marketing team.

Candidate Profile

• Experience across brand, agency, or in-house marketing teams, covering social, email, and design disciplines.
• Proficiency in Canva, Figma (or similar), and familiarity with email platforms such as Klaviyo or Mailchimp.
• A strong understanding of digital culture including memes, formats, audio, and what engages audiences online.
• Highly organized, creative, and adaptable to work effectively in a dynamic environment.
• A creative touch demonstrated by answering in the cover letter: If you were a tradie, what trade would you be and why?

Desirable Skills (Not Mandatory)

• Knowledge of Adobe Creative Suite tools like Photoshop and Illustrator beyond Canva.
• Basic ability to shoot and edit videos using a smartphone.
• Understanding of paid social promotions and basic performance metrics.

Why Join TradeMutt?

• Contribute to a brand with a meaningful purpose, supporting accessible mental health services.
• Collaborate within a small, agile, and creative team that values your ideas.
• Opportunity for growth and professional development.
• Competitive salary and additional staff benefits fostering a positive culture.

Application Instructions

Please demonstrate why you are ideal for managing our social channels in a unique way—this could be a creative content piece, a written narrative, or an unconventional application format. Avoid submissions generated by AI tools. Include your resume and a tailored cover letter addressing the role and the tradie question.