Marketing & Communications Executive

Role Overview

We seek a dynamic and imaginative Marketing Executive to enhance DMK's brand visibility through engaging content creation, strategic communication efforts, media collaborations, and fostering community connections. The position involves shaping DMK's messaging across all digital and traditional platforms. Ideal candidates are brand-savvy, content-focused, and thrive on building strong relationships with media, influencers, and community partners.

Key Responsibilities

• Design and implement marketing, public relations, and communication campaigns to boost brand recognition, user engagement, and corporate image.
• Produce engaging content for various channels including social media, campaigns, press releases, newsletters, and website with a consistent brand voice.
• Oversee DMK's social media accounts such as Instagram, TikTok, Facebook, XiaoHongShu, LinkedIn, among others.
• Develop and manage a content calendar ensuring timely, consistent, and brand-aligned communications.
• Establish and nurture relationships with media outlets, influencers, content creators, and event partners.
• Seek out and capitalize on PR opportunities, partnerships, media coverage, and brand collaborations.
• Handle media requests, product placements, influencer coordination, interviews, and campaign-related tasks.
• Contribute to creative processes during campaign and product photoshoots including concept development, storytelling, and styling to reflect brand identity.
• Assist in organizing and executing brand events, launches, talks, partnerships, and community projects.
• Participate in and support live streams on platforms like TikTok and Shopee by planning, developing content angles, and preparing promotional assets.
• Track and analyze marketing content effectiveness, compile reports, and suggest actionable improvements based on insights and campaign outcomes.
• Manage multiple projects effectively, ensuring deadlines, quality standards, and brand guidelines are upheld.
• Perform any additional marketing and communication-related duties as necessary.

Candidate Profile

• Diploma or degree qualifications in Marketing, Communications, Public Relations, Media, Business, or related disciplines.
• Excellent verbal and written communication skills, adaptable messaging for diverse platforms and audiences.
• Strong enthusiasm for branding, fashion, lifestyle, social media, public relations, and content production.
• Solid knowledge of social media platforms and familiarity with current content trends and formats.
• Keen visual awareness capable of recognizing and creating relevant, appealing content aligned with the brand.
• Willingness and ability to engage in live streaming activities on social media channels.