Marketing Campaign Manager

About Measurable Impact

Measurable Impact is a specialist growth agency focused on B2B technology. We partner with top technology companies including vendors, MSPs, ISVs, and ServiceNow partners to develop structured marketing programs aimed at generating clear pipeline and revenue outcomes. Our approach integrates strategy, digital marketing, events, content creation, automation, account-based marketing (ABM), and sales enablement into cohesive campaigns designed to drive client growth.

Role Overview

We are seeking an experienced Campaign Manager to lead comprehensive B2B marketing campaigns for technology clients. The role involves being the primary strategic liaison for a client portfolio, managing senior stakeholder relationships, and coordinating internal teams to deliver impactful marketing programs. This position suits someone who takes ownership, thinks strategically and commercially, communicates effectively, and is passionate about supporting technology firms in their expansion.

Responsibilities

• Manage multiple client campaigns end-to-end, from planning and strategy to execution and optimization.
• Deliver integrated marketing campaigns encompassing digital advertising, content marketing, events, webinars, ABM initiatives, email marketing, and lead nurturing programs.
• Oversee paid media campaigns on platforms such as LinkedIn, Google Ads, and Meta, collaborating with specialists to maximize return on investment.
• Utilize HubSpot or equivalent CRM and marketing automation tools to build, manage, and optimize campaigns including automation workflows and performance reporting.
• Lead campaign schedule creation, budget management, and coordination of resources.
• Present campaign strategies, progress updates, and performance insights to senior client stakeholders.
• Analyze campaign data regularly to identify opportunities for improvements and optimization.
• Collaborate closely with copywriters, designers, media experts, and developers to ensure high-quality deliverables.
• Identify potential avenues to expand campaigns and enhance client value.

Required Qualifications and Experience

• At least four years of experience managing B2B marketing campaigns, ideally within a technology-focused agency environment.
• Deep understanding of digital marketing techniques, paid media strategies, and lead generation practices.
• Proven ability to manage integrated campaigns involving events, webinars, content marketing, email marketing, and automation processes.
• Hands-on experience with HubSpot or similar CRM and marketing automation platforms.
• Confidence in managing senior client relationships and delivering strategic presentations.
• Strong project management capabilities and excellent organizational skills.
• A commercial mindset with a keen interest in marketing impact related to pipeline growth and revenue generation.
• Effective communication proficiency accompanied by confidence in leading discussions both internally and externally.
• A proactive problem solver who demonstrates ownership and enjoys collaborative teamwork.

Additional Advantages

• Experience with Account-Based Marketing (ABM).
• Familiarity with B2B technology sectors such as SaaS, IT services, or channel marketing.
• Knowledge or experience servicing clients in ServiceNow, Microsoft, AWS, cybersecurity, or other enterprise technology markets.
• Relevant certifications such as HubSpot, Google Ads, or LinkedIn Marketing certifications.

Why Work at Measurable Impact?

• Exclusive focus on innovative technology companies.
• Engagement in high-impact campaigns that integrate strategy, digital, automation, and events.
• Build meaningful relationships with senior technology leaders across Australia and New Zealand.
• Be part of a collaborative and high-performing team that values initiative, ideas, and continuous learning.
• Enjoy a hybrid work environment that offers authentic opportunities for career development and leadership roles.
• Opportunity to evolve beyond campaign execution towards becoming a trusted marketing advisor for growing technology enterprises.