Manager of Ecommerce

Position Overview

SBH Fashion is seeking a seasoned and analytically-driven Ecommerce Manager to enhance our brand's online presence and customer journey. Reporting directly to the Director of Ecommerce, this role involves overseeing merchandising, product launches, and user experience on our website, requiring a proactive, solutions-focused professional comfortable collaborating across departments.

Key Responsibilities

• Manage the full scope of the online store including product and collection launches along with content strategy implementation.
• Implement strategies to meet and exceed revenue targets by leveraging industry standards, emerging technology, marketing insights, and customer behavior analysis.
• Lead all site launches, coordinating timelines and working closely with teams including Ecommerce Director, digital marketing, customer service, buying, and operations to ensure flawless execution.
• Continuously identify and prioritize improvements to optimize the ecommerce user experience.
• Collaborate with marketing to ensure acquisition and retention initiatives enhance the overall customer journey.
• Report weekly to the Director of Ecommerce on key performance indicators and growth strategies.
• Explore and act on new revenue opportunities beyond current product offerings.
• Manage website taxonomy and categorization to optimize every customer interaction point.

Success Indicators

• Ownership of digital experience and site performance ensuring accountability.
• Boosted site conversion rates and average order values through targeted optimizations and merchandising approaches.
• Accelerated implementation of website changes and development priorities.
• Strong collaboration alignment among Marketing, Merchandising, and Operations teams.
• Embedding data-driven decision-making into routine operational workflows.

Qualifications

• Minimum five years’ experience managing ecommerce platforms and site merchandising.
• Proficient with Shopify Plus platform.
• Familiarity with testing tools such as AEO and GEO.
• Competent in Google Analytics for performance tracking.
• Basic knowledge of coding languages including HTML, CSS, Javascript, and familiarity with design tools and UI/UX principles.
• Proven experience leading project management efforts for website development.

Compensation

Annual salary ranges from $80,000 to $95,000 plus eligibility for discretionary bonuses.