Key Account Executive

Position Summary

The Key Account Executive is accountable for meeting designated sales objectives at individual stores and ensuring effective implementation of Agthia's sales and merchandising strategies. This role is essential for boosting the brand's visibility, availability, and footprint within assigned retail outlets by discovering growth opportunities and negotiating with store leadership for prime product placement and promotional initiatives. Collaboration with merchandisers and coordination with trade marketing and customer service teams are also key duties to maintain performance and compliance with company standards.

Key Responsibilities

• Meet sales targets and KPIs at store level to drive overall business growth for Agthia.
• Ensure the Must Stock List (MSL) is adequately distributed and products remain available to avoid stock-outs.
• Maintain accurate distribution reports, track performance, and implement necessary corrective actions.
• Comply with National Key Account agreements at the store level.
• Implement priority business initiatives including promotional activities, product launches, pricing changes, and BDA agreements.
• Enhance primary and secondary product visibility, negotiate in-store activations, and facilitate trade spend execution.
• Manage approval requests for free-of-charge and discount merchandise equipment, monitor area expenses, and coordinate internally.
• Identify growth and sales opportunities within assigned locations, aligning with Key Account Manager or Supervisor action plans.
• Offer support to merchandisers in order preparation and maintain the standard execution of in-store activities.
• Participate in weekly review meetings to discuss performance, highlight challenges, and recommend improvements.
• Analyze shelf space allocation, distribution coverage, sales figures, and market share for designated accounts.
• Assist in the identification and development of merchandiser talent to enhance team effectiveness.
• Support receivables collection efforts when required to meet company credit policy and manage Days Sales Outstanding (DSO) targets.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Sales, or related disciplines.
• Between 3 to 4 years of sales experience, preferably in the fast-moving consumer goods (FMCG) sector.
• Experience in Key Account management, Modern Trade, or Sales Executive roles within the Gulf Cooperation Council (GCC) region is preferred.
• Knowledge and practice of in-store execution, merchandising, and customer relationship management.

Skills and Competencies

• Sound understanding of the GCC retail and key account market dynamics.
• Proven ability to collaborate with store managers and negotiate effectively.
• Familiarity with sales operations, distribution management, and merchandising techniques.
• Proficient in Microsoft Office suite, particularly Excel and PowerPoint.
• Strong dedication to continuous learning and measurable career progression within Agthia.
• Excellent negotiation, communication, planning, and problem-solving skills.
• Customer-focused, results-driven mindset with the ability to build strong internal and external relationships.

About Agthia Group

Agthia Group PJSC stands as a prominent food and beverage corporation in the region, featuring a growing international presence. Publicly listed on the Abu Dhabi Securities Exchange and part of ADQ holding company, Agthia has roots dating back to 1978 in Abu Dhabi. The company operates in multiple countries including the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. Its diverse portfolio boasts over 35 leading brands across categories such as water, food, snacking, protein, frozen goods, and agribusiness, serving consumers in over 65 countries worldwide.

Agthia prioritizes sustainability and has introduced several groundbreaking products that set industry standards while meeting evolving global community needs. The workforce exceeds 12,000 employees from more than 67 nationalities, fostering an innovative and collaborative culture. The company offers competitive benefits, opportunities for advancement, and continuous professional development, committed to building a purposeful future "For the Better." Join Agthia and contribute to shaping the future of food and beverage with significant global impact.