Graphic Designer & AI Creative Specialist

Role Overview

The Graphic Designer & AI Creative Specialist at Tony Bianco is responsible for defining and elevating the brand's visual identity across digital, social media, eCommerce, and campaigns. This role uniquely blends expert graphic design capabilities with a keen interest in emerging AI technologies to produce high-quality brand assets and innovate scalable content creation methods. Collaborating closely with the Marketing Manager, the specialist leads AI integration into the creative workflow, utilizing cutting-edge tools to generate images, videos, concepts, and advance production efficiency without sacrificing the brand’s premium look and feel. Constant exploration of new AI tech and proactive adoption across marketing initiatives is a key part of this role. The position mandates creation of consistent, innovative content aligned with Tony Bianco’s refined, directional aesthetic at all customer touchpoints.

Key Responsibilities

• Lead design and production of all digital assets for social media, email marketing, website, and paid advertising, ensuring brand coherence and elevated aesthetics.
• Create campaign materials and visual presentations aligned with seasonal marketing initiatives.
• Perform occasional image editing and retouching to meet quality standards.
• Adhere strictly to brand guidelines in all creative outputs.
• Develop innovative design concepts and asset presentations through research and creative ideation.
• Partner with Marketing Manager to design storytelling components for the website and email campaigns.
• Provide support for e-commerce team by updating homepage elements, banners, navigation, and landing pages.
• Optimize design assets for web and mobile platforms focusing on clarity, consistency, and performance.
• Collaborate with developers and eCommerce leadership on asset delivery and quality assurance testing.
• Identify and propose enhancements for the brand website's visual elements.
• Work with the digital team to analyze creative ad performance and incorporate feedback into future campaigns.
• Support campaign execution by producing moodboards, layout concepts, and visual guides.
• Attend photoshoots to ensure visual assets are captured in line with desired layouts and to record video footage as needed.
• Manage external retouching workflows, ensuring consistent and high-quality delivery for campaign content and paid ads.
• Lead campaign rollout concepts across multiple platforms including websites, social channels, and emails.
• Provide on-set visual direction when required.
• Coordinate with external vendors such as printers and signage suppliers to maintain brand standards and quality in production of physical materials.
• Build and sustain strong supplier relationships to support timely and premium-quality production.
• Collaborate with Marketing Manager and Content Coordinator to translate marketing concepts into striking visuals.
• Approach briefs with a proactive and solutions-oriented mindset.
• Stay updated on visual trends in fashion, design, and digital media and incorporate fresh references into work.
• Continuously monitor and learn about AI platforms relevant to design and digital content creation.
• Explore and share knowledge on AI tools to enhance creative workflows.
• Integrate AI techniques to augment visual development and ideation within campaigns and design projects.
• Experiment with AI-generated video and image content to support product launches, trend storytelling, and significant brand moments.
• Identify AI applications that boost creative efficiency, quality, or enable new visual formats, while protecting brand integrity.

Qualifications & Experience

• Degree or Diploma in Graphic Design, Visual Communication, Digital Design, or a related field.
• Minimum of five years’ experience in graphic or digital design roles within the fashion, retail, luxury, or eCommerce sectors.
• Proficiency in Adobe Creative Cloud including Photoshop, Illustrator, InDesign, Figma; skills with After Effects or Premiere Pro are advantageous.
• Hands-on familiarity with AI creative tools such as ChatGPT, Gemini, Midjourney, Flux, Adobe Firefly, Runway, Kling, or Veo.
• Solid understanding of ecommerce dynamics, digital marketing, content creation, and performance-driven creative work.
• Portfolio showcasing high-quality brand campaigns, digital designs, and AI-enhanced creative projects.
• Exceptional communication, organizational, and stakeholder management abilities.
• Capacity to handle pressure and work independently from concept through to delivery.
• Strong time management and organizational skills to juggle multiple projects within tight deadlines.
• Experience with print production and publishing processes.

About Tony Bianco

Tony Bianco is a prominent Australian fashion footwear label known for its distinctive style, drawing inspiration from London’s vibrant high street and the dynamic Soho area of New York. The brand’s collections are trend-conscious, culturally nuanced, and made with premium materials focusing on meticulous detail and quality, dedicated to inspiring through contemporary design.