Global Head of Digital Performance

Overview

JPMorganChase is seeking a Global Head of Digital Performance within its Asset & Wealth Management division, based in New York, NY. This leadership role requires spearheading the comprehensive digital client experience performance strategy, optimizing websites, campaigns, and mobile platforms. The position emphasizes collaboration with Marketing, Technology, and business units to turn client data into actionable enhancements that boost engagement, conversion rates, and ROI. The role demands fostering an experimental culture and scaling innovative solutions via pilots and external partnerships.

Key Duties

• Develop and implement a global strategy to enhance digital client engagement, conversion efficiency, and deepen client relationships across diverse markets.
• Lead transformative digital marketing initiatives to update workflows, tools, and ensure consistent, high-quality user experiences.
• Set objectives for website performance and work closely with UX and technology teams to champion continuous data-driven improvements.
• Collaborate with marketing teams to craft and optimize campaign landing pages, overseeing the entire process from initiation to analytical review.
• Oversee optimization programs, including A/B testing, behavioral analyses, and user studies, to elevate digital standards.
• Integrate digital performance with marketing automation and analytics for seamless and scalable marketing executions.
• Manage and mentor a cross-disciplinary team spanning digital marketing, analytics, and user research, nurturing a culture of high performance and inclusion.
• Conduct vendor pilots and proof-of-concept initiatives, translating findings into actionable business cases and scalable strategies.

Required Qualifications and Skills

• Formal education or certification in digital marketing with over 10 years of hands-on experience.
• Proven leadership in digital performance or client experience initiatives within financial services or similarly regulated industries.
• Documented success delivering tangible improvements in website metrics, campaign results, conversion rates, and ROI.
• Advanced expertise in analytics tools such as Google Analytics to derive success metrics and actionable insights.
• Experience establishing experimentation systems like A/B testing and user research, converting findings into scalable enhancements.
• Strong leadership competencies in managing multidisciplinary teams, including setting strategic direction and performance goals.
• Proficient in managing vendor relationships, conducting evaluations, and implementing pilot programs with measurable impacts.
• Excellent communication and stakeholder engagement skills at executive levels, capable of influencing diverse functions and hierarchies.

Preferred Skills and Experience

• Leadership of global or multi-regional digital performance programs balancing centralized standards with localized needs.
• Knowledge of marketing technology stacks and integration among analytics, content management, and campaign platforms.
• Experience collaborating with design and engineering teams to deliver scalable, template-based systems and UX improvements focused on performance.
• Expertise in designing measurement and experimentation governance frameworks that ensure rapid, rigorous, and repeatable assessments.
• Ability to synthesize digital insights into business-impact narratives for senior-level decision-makers.

About JPMorganChase

As one of the world's most established financial institutions, JPMorganChase offers a wide range of innovative financial solutions to individuals and organizations globally. The company excels across investment banking, commercial banking, asset management, and more.

Compensation includes a competitive base salary adjusted for role, experience, and location, alongside potential commissions, discretionary incentives, equity awards, and comprehensive benefits such as health care, wellness programs, retirement plans, childcare support, tuition reimbursement, mental health resources, and financial coaching.

The firm is committed to diversity, equity, and inclusion, ensuring equal opportunity employment without discrimination and providing accommodations for religious practices and disabilities.

About the Team

J.P. Morgan Asset & Wealth Management serves clients with industry-leading investment management and private banking solutions globally, offering strategic expertise across asset classes and personal finance management.