Executive - Marketing

About Bhima Gold

Founded in 1925 by Late Shri. Bhima Bhattar, Bhima Jewellers holds nearly a century of experience in the craftsmanship of fine jewellery. Under the leadership of Shri. Vishnusharan Bhatt, the brand has expanded across South India with 19 retail locations, while building a strong online presence at bhimagold.com. The company specializes in exquisite jewellery made of gold, diamond, and silver.

Key Responsibilities

• Oversee execution of outdoor advertising campaigns and manage vendor relationships for branch marketing collateral.
• Evaluate and negotiate with various vendors, including those handling offsite printing and outdoor advertising such as hoardings, bus branding, and skywalkers.
• Handle processing of bills, receipts, purchase orders, and quotations related to outdoor advertisements.
• Strategically plan branding on buses by analyzing routes and passenger market data to maximize exposure.
• Develop and implement robust offline marketing strategies to support Bhima's brand launch and ongoing expansion.
• Coordinate BTL campaigns like events, sponsorships, and on-ground activations to increase customer engagement.
• Work closely with leadership on brand positioning and messaging tailored to the Indian consumer market.
• Organize events including launches, exhibitions, and brand activations to boost visibility and buzz.
• Manage collaborations with local influencers, event management agencies, and media partners.
• Drive offline promotional initiatives and loyalty programs to enhance customer engagement.
• Conduct thorough market research to understand trends, customer behavior, and competitors.
• Oversee marketing budgets and deliver analytical reports on campaign effectiveness and return on investment.
• Maintain brand consistency across all offline marketing platforms and customer touchpoints.
• Attend a 3-month training program at the Corporate Office and subsequently work across various Bhima showroom locations.

Qualifications

• Graduation in Marketing, Business Administration, or a related discipline.
• Between 2 to 5 years of professional experience in marketing roles.
• In-depth knowledge of the Indian market and consumer preferences.
• Strong communication skills combined with leadership capability.
• Availability to work six days a week in the office.