Digital Marketing Specialist

About Senso

Senso is an innovative, fast-growing education technology company trusted by over 12,000 schools globally. Our leading cloud-native platform integrates student safeguarding, web filtering, classroom management, IT management, and analytics, supporting multiple operating systems to help schools protect students and assist teachers effectively.

With a strong global footprint, Senso is rapidly expanding across Australia and the Asia-Pacific region, presenting an exciting chance for a motivated digital marketer to contribute to shaping our brand narrative, driving demand, and nurturing relationships with educational institutions, organisations, and technology partners.

Role Overview

We seek a creative and commercially oriented Digital Marketing Specialist or Manager based in Perth, WA. This role involves managing and executing digital marketing campaigns aimed at raising Senso's brand presence across Australia and the wider Asia-Pacific education sector. The position offers flexibility for partial remote work and requires collaboration with leadership, sales, product, customer success, and marketing teams globally.

Key Responsibilities

• Plan and implement digital marketing initiatives to build brand awareness, engagement, lead generation, and sales prospects.
• Expand Senso’s visibility within the Australian and Asia-Pacific education markets.
• Oversee social media channels, maintain content schedules, engage communities, and administer paid social advertising.
• Develop compelling content for diverse audiences including schools, safeguarding officials, IT professionals, resellers, and education decision-makers.
• Produce campaign assets such as emails, landing pages, articles, newsletters, webinars, case studies, and promotional materials.
• Handle and optimize paid search, social ads, SEO, email marketing, and other digital acquisition techniques.
• Support product launches, events, reseller campaigns, customer communications, and thought leadership projects.
• Create and refine marketing automation processes and lead nurturing workflows to advance prospects through the sales pipeline.
• Analyze website, campaign, and CRM metrics to identify trends and optimize marketing strategies.
• Provide regular reporting on key performance indicators including lead generation, conversion rates, ROI, and campaign outcomes.
• Coordinate closely with sales to enhance lead quality, campaign follow-up, and proper marketing attribution.
• Ensure consistent brand messaging across all platforms.
• Identify novel campaign ideas, new audiences, partnerships, and channels to accelerate growth.

Candidate Profile

• Energetic, proactive, and confident in taking ownership and responsibility.
• Comfortable integrating creative and analytical marketing approaches to generate tangible business results.
• Ability to switch between strategic planning, campaign creation, content development, and data analysis efficiently.
• Proven experience in digital, growth, or demand generation marketing roles.
• Competency in planning and managing multi-channel marketing campaigns.
• Strong social media marketing skills, including content creation, community management, paid advertising, and optimization.
• Excellent English writing skills with aptitude to simplify complex technical concepts into engaging messages.
• Knowledge of web analytics, campaign performance measurement, lead generation, funnels, customer journeys, and ROI evaluation.
• Experience with email marketing, marketing automation tools, CRM, SEO, SEM, and paid digital advertisements.
• Organized with the ability to juggle multiple projects and priorities.
• Collaborative mindset with confidence to work across sales, product, leadership, customers, and external partners.
• Willingness to experiment, learn quickly, and refine marketing outcomes continuously.
• Experience in education, SaaS, tech, cybersecurity, student wellbeing, or safeguarding fields is preferable but not mandatory.
• A relevant qualification in marketing, communications, business, or related disciplines is advantageous, with proven practical results also highly valued.

Why Work at Senso?

• Join a prominent international tech company during a phase of significant growth in Australia.
• Take full responsibility for digital marketing strategy and execution across the Australian market.
• Engage with cutting-edge technology improving digital safety in schools.
• Observe direct impacts of marketing efforts on lead generation and company growth.
• Work collaboratively with experienced teams based in Australia, the UK, and the US.
• Enjoy a dynamic role permitting innovation, idea generation, and campaign development.
• Opportunity for professional growth aligned with the company's continuing expansion in Australia and APAC.