Digital Marketing Specialist

About the Company

Malahi is a leading Saudi company specializing in the entertainment industry, owning and operating several entertainment venues across various regions of the Kingdom. It combines deep market expertise with innovative approaches. Established in 2022 through the merger of companies active since 1994, Malahi aims to offer diverse quality entertainment options for all family members, seeking to solidify its position as a pioneer in the entertainment sector and provide a distinctive contribution to the Saudi market.

Role Overview

The Digital Marketing Specialist plays a key role in executing daily marketing activities and campaigns with a strong emphasis on launching and managing advertising campaigns. The role supports strategic marketing plans, oversees digital platforms, and manages e-commerce channels. The specialist also assists in preparing commercial presentations and provides necessary marketing materials to support client and partner meetings, enhancing company image and contributing to marketing and business objectives.

Primary Responsibilities

• Collaborate with the Marketing Manager to plan and support strategic marketing initiatives.
• Launch and manage advertising campaigns across suitable platforms, including digital platforms and social media, monitoring and optimizing their effectiveness.
• Manage and update the company’s digital assets such as website, social media accounts, and advertising platforms.
• Oversee e-commerce channels by tracking daily performance, enhancing user experience, and increasing conversion rates and sales.
• Coordinate with design teams or external agencies to develop marketing and advertising materials for campaigns and platforms.
• Provide marketing materials and information to assist in client and partner presentations and meetings.
• Prepare and organize commercial proposals ensuring clear communication of value, in coordination with the Marketing Manager and business development or sales teams.
• Contribute to periodic reporting on campaign and digital channel performance with recommendations for management review.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Practical experience in marketing, preferably in digital marketing or managing advertising campaigns and digital platforms.
• Good knowledge of marketing planning fundamentals and managing digital advertising campaigns.
• Familiarity with e-commerce channels, operational mechanisms, and key performance indicators.
• Capability to prepare and organize commercial presentations and write clear, concise marketing content.
• Proficiency in digital marketing tools, campaign management platforms, and analytics.
• Strong verbal and written communication skills with ability to work collaboratively within a team.
• High organizational skills, able to manage multiple tasks simultaneously while adhering to deadlines.